BA in Business Marketing, Athletic & Outdoor Industry Certificate

Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Photography

Branding

Traveling

Live entertainment/concerts

Freelance Marketing + Design

Marketing & Sales

I'm a marketing graduate with experience in digital and traditional marketing, web design, graphic design, and copywriting. I've gained my skills as a marketing assistant in the fashion industry for a Portland-based clothing company and as a marketing coordinator and graphic designer for a commercial climbing gym. Since then, I traveled around the West Coast in my van for a few months and took on a couple freelance jobs to help brands revamp their outdated websites and grow their online presence. Now I'm back in Bend, Oregon working on various freelance projects in the marketing and web design realm. Please contact me if you're interested in working with me!

In 2015, I graduated magna cum laude from Portland State University with a BA in Business Marketing and an Athletic & Outdoor Industry certificate. 

• Conceptualized, developed, and maintained a new website for The Front's Salt Lake City location.
• Created all marketing materials for climbing classes, youth programs, yoga classes, events, and sales for both gym locations (SLC and Ogden). Materials included email campaigns, retail and staff logo wear, posters, flyers, and social graphics.
• Designed custom business proposals for Vertical Solutions, The Front's sister company, for prospective climbing gym owners. Vertical Solutions designs, builds, and delivers world-class rock climbing gyms.
• Educated managers and customer service staff on marketing materials and promotions.
• Managed Facebook and Instagram accounts for both Front Climbing Club locations.
• Hired and collaborated with off-site photographers and videographers for special events and climbing competitions.

Marketing Coordinator + Graphic Designer

• Oversaw 40,000 sqft gym and managed 2-3 front desk staff during shift lead hours.
• Reviewed POS transactions, membership sign-ups, and member check-in.
• Oversaw The Front's internal Wiki page, ensuring all processes are outlined and precise.
• Assisted with content creation for The Front's Instagram and Facebook.
• Led social media promotions for the annual Di'namik Bouldering Championships and increased Di'namik's Instagram followers by 45% in less than 3 months.

Front Desk Shift Lead + Social Media Assistant

• Managed influencer relations and affiliate programs in order to increase brand awareness & sales.
• Led SEO improvement implementation and performed basic website updates.
• Designed and implemented a new system of organization to track influencer communications.
• Conducted marketing campaign communications and tracked campaign engagement.
• Wrote and managed the "Stockist Profile" and "Staff Picks" series on Bridge & Burn's blog.
• Utilized Photoshop and Illustrator to produce creative product laydowns.
• Curated and published lookbook galleries on Bridge & Burn’s official website.
• Assisted with promotion of events and product launches through digital marketing.

Marketing Assistant

• Created content for Bridge & Burn’s blog and social media platforms.
• Assisted with influencer relations in order to broaden customer base.
• Ran the month-long #PostYourPatch contest on Instagram and Twitter that generated a 13% increase in our social media audience.

Marketing Intern

• Assisted with portfolio inventory and design for artists represented by agency.
• Organized client contact information and input data into cDs 6 booking software.
• Aided agents with client & artist communications and general office work.

Seasonal Intern

Find out detailed information about Kaleigh Malinowski, Freelance Marketing + Design in Bend, OR

Kaleigh Malinowski: Freelance Marketing + Design in Bend, OR

Kaleigh Malinowski

Northern Arizona University

Portland State University