Lead implementation of 1st PAN

Top Management

MAY 2012 - Current
Building brands, designing
digital strategy & consumer	HIGHLIGHTS:
first holistic ecosystems	Led largest and most complex category of ~$5Bill in sales - added almost
Social Content Strategy & SEO	$1Bill incremental sales. ONLY category in the company to drive consecutive
Driving impact in complex &	year or year growth, outperforming company performance driven by
matrix organizations	disruptive solutions
Built high performing agile teams from multi-disciplinary backgrounds to lead
& accelerate an innovation culture by creating consumer first platforms that
STHGILHGIH	delivered winning innovation and experiential solutions
Spearheaded ~$450MM of sales by expanding category into new adjacent
spaces like Weight Management and Beauty/Skin Care and building a long-
Global experience in 4 Continents	term innovation pipeline
(Americas, Europe, Asia, & Africa)	Championed first-of-its-kind traceability & transparency Initiative that won 6
Experienced across channels and	industry awards that involved implementing strong supply-chain processes
industries including B2C, B2B,	and compelling digital/social content strategy reaching ~45MM+ people and Direct Selling & E-Comm.	driving sustainable sales growth in lead markets.
Won awards across branding,	Drove the creation of our first ever digital ecosystem that allowed each
packaging & digital initiatives	consumer to personalize their weight loss journey and drove 2X repeat rates
Visionary "Out of the box"	of product solutions
strategist with a track record	Lead efforts to modernize the core brand which included brand building & growing brands	packaging restage, Social & Digital first" approach to content strategy, tools
Lead implementation of 1st PAN	featuring augmented reality (AR) and virtual reality (VR), leveraged social
network mentoring at Pepsico	Influencers etc. to leading to largest growth of brand mix
Started the "Elevate the People"	Drove the launch of two new platforms to attract new millennial consumers -
and "U ROCK" initiatives at	urban millennials (+100M) and millennial moms (+$250MM). Each platform
Newell Rubbermaid	went beyond product launch but also created entire online & offline
Championed wellness initiatives	ecosystem to create a total experiences e.g. Spotify music, gamification,
to help pregnant moms	SEO, buzzworthy packaging, Online & Offline kids & mom communities
Helping kids & animals across	Led portfolio strategy that drove 30% SKU optimization with no lose in sales,
charities including having worked	improved profit and mix - approach was seen as best practice by exec team
with Mother Teresa	& replicated in other categories
Initiated blockchain IBM pilot initiative and personalized health
incubator to continue to drive transparency and trust with SEDALOCCA
consumers and have first mover advantage
CEO recognition for turn-around
Partnered with CSR group to drive the Power of 5 initiative that has
Pepsi- Above & Beyond Award
helped save the lives of 500K malnutritioned kids around the world
L.B. Spirit Award Frito-Lay
Proactively drove initiatives that helped make it easier for working
CMO "shmily" award -risk taking
women to thrive & grow in their careers through mentorships, WIN
Kimberly Clark - Selected for
innovation challenges, parking for pregnant women etc
"Fast-Track Leadership program"
Featured in Wall Street Journal & New York Times
Won 2 Stevie Awards, 4

General

Management & Marketing

GLOBAL SR. MARKETING DIRECTOR

NOV 2008 - MAY 2012
SLLIKS PIHSREDAEL
HIGHLIGHTS:
Creative	Headed $500M global brands strategic planning & marketing
Connect-the-Dots	initiatives (B2C and B2B) Only director selected as part of Influencer	executive leadership team, reporting directly to president.
Visionary	Revitalized declining Paper Mate brand from -15% to +4% top
Risk-Taker	line growth and from  -8% to +17% bottom line growth by driving
Builder & Experimenter	a strong consumer centric strategy supported by First-of-its-kind
Team First Approach	innovation and strong omnichannel execution plan
Drove $100M+ sales by spearheading the launch of a "new to the world" disruptive product technology - BIGGEST innovation in the category in +25 YEARS. Launched in 28 countries, driving ~27-
NOITACUDE
50% category growth in first year alone in top markets. A decade
WHARTON	later this innovation is still helping drive the category
Exec Ed Marketing	Restaged brand to drive 12+ points of equity along with award
Top Talent Exec Program	winning brand communication

part of Influencer

Plano, TX   DEC 2005 - DEC 2008
HIGHLIGHTS:
Headed +$3Billion multi-brand portfolio developing brand strategy & marketing plans to deliver double digit volume, revenue and profit growth
that exceeded corporate targets
Lead "Better for You" platform to enhance product portfolio i.e. reduce
sodium, healthier oil to help proactively lead consumers to healthier choices
(ahead of the trend) that resulted in successful re-launch of the Baked
Portfolio of Lays®, Cheetos®, Doritos® Tositos® and Ruffles®.  Exceeded
sales targets by +130%
Set the vision & implemented  revolutionary social influencer programming
significantly improving brand metrics by 5+ points
Part of 7 people chosen to help lead the sustainability efforts
e.g.sustainability packaging, consumer education to proactively contribute to a more sustainable environment
Led Fritos® lighthouse brand market activation resulting in 19% sales lift
Led multi-brand integrated marketing & omnichannel plans (packaging, retail, advertising, digital, CP, PR and media strategy)
Lead implementation of PAN network at Pepsico that helped drive multiple
community events
Initiated "Elevate the People" initiatives to celebrate team and individual
milestones

Set the vision & implemented  revolutionary social influencer programming

BRAND MANAGER

Neenah, WI   JULY 1999 - DEC 2005
Managed 4 global brands: Huggies®, Pull-Ups®, Poise® and Goodnites®. ONLY person to be selected from the International "Fast Track"
Program to head up a US business
Led 12 successful launches including complex re-launch of $150 million
brand that grew +31%. Managed brand P&L, packaging, trade, advertising,
digital, CP, PR, & Disney licensing
TCATNOC

P: +469 995 5505
E: banerjk@gmail.com
A: 471 StoneFalls Dr. #203, Ada, MI,
49301
ECNEIREPXE REHTO

Program to head up a US business

Find out detailed information about Kanan Banerjee, Lead implementation of 1st PAN in Ada, MI

Kanan Banerjee: Lead implementation of 1st PAN in Ada, MI

Kanan Banerjee