Kanan Banerjee: Lead implementation of 1st PAN in Ada, MI

MAY 2012 - Current Building brands, designing digital strategy & consumer HIGHLIGHTS: first holistic ecosystems Led largest and most complex category of ~$5Bill in sales - added almost Social Content Strategy & SEO $1Bill incremental sales. ONLY category in the company to drive consecutive Driving impact in complex & year or year growth, outperforming company performance driven by matrix organizations disruptive solutions Built high performing agile teams from multi-disciplinary backgrounds to lead & accelerate an innovation culture by creating consumer first platforms that STHGILHGIH delivered winning innovation and experiential solutions Spearheaded ~$450MM of sales by expanding category into new adjacent spaces like Weight Management and Beauty/Skin Care and building a long- Global experience in 4 Continents term innovation pipeline (Americas, Europe, Asia, & Africa) Championed first-of-its-kind traceability & transparency Initiative that won 6 Experienced across channels and industry awards that involved implementing strong supply-chain processes industries including B2C, B2B, and compelling digital/social content strategy reaching ~45MM+ people and Direct Selling & E-Comm. driving sustainable sales growth in lead markets. Won awards across branding, Drove the creation of our first ever digital ecosystem that allowed each packaging & digital initiatives consumer to personalize their weight loss journey and drove 2X repeat rates Visionary "Out of the box" of product solutions strategist with a track record Lead efforts to modernize the core brand which included brand building & growing brands packaging restage, Social & Digital first" approach to content strategy, tools Lead implementation of 1st PAN featuring augmented reality (AR) and virtual reality (VR), leveraged social network mentoring at Pepsico Influencers etc. to leading to largest growth of brand mix Started the "Elevate the People" Drove the launch of two new platforms to attract new millennial consumers - and "U ROCK" initiatives at urban millennials (+100M) and millennial moms (+$250MM). Each platform Newell Rubbermaid went beyond product launch but also created entire online & offline Championed wellness initiatives ecosystem to create a total experiences e.g. Spotify music, gamification, to help pregnant moms SEO, buzzworthy packaging, Online & Offline kids & mom communities Helping kids & animals across Led portfolio strategy that drove 30% SKU optimization with no lose in sales, charities including having worked improved profit and mix - approach was seen as best practice by exec team with Mother Teresa & replicated in other categories Initiated blockchain IBM pilot initiative and personalized health incubator to continue to drive transparency and trust with SEDALOCCA consumers and have first mover advantage CEO recognition for turn-around Partnered with CSR group to drive the Power of 5 initiative that has Pepsi- Above & Beyond Award helped save the lives of 500K malnutritioned kids around the world L.B. Spirit Award Frito-Lay Proactively drove initiatives that helped make it easier for working CMO "shmily" award -risk taking women to thrive & grow in their careers through mentorships, WIN Kimberly Clark - Selected for innovation challenges, parking for pregnant women etc "Fast-Track Leadership program" Featured in Wall Street Journal & New York Times Won 2 Stevie Awards, 4

NOV 2008 - MAY 2012 SLLIKS PIHSREDAEL HIGHLIGHTS: Creative Headed $500M global brands strategic planning & marketing Connect-the-Dots initiatives (B2C and B2B) Only director selected as part of Influencer executive leadership team, reporting directly to president. Visionary Revitalized declining Paper Mate brand from -15% to +4% top Risk-Taker line growth and from -8% to +17% bottom line growth by driving Builder & Experimenter a strong consumer centric strategy supported by First-of-its-kind Team First Approach innovation and strong omnichannel execution plan Drove $100M+ sales by spearheading the launch of a "new to the world" disruptive product technology - BIGGEST innovation in the category in +25 YEARS. Launched in 28 countries, driving ~27- NOITACUDE 50% category growth in first year alone in top markets. A decade WHARTON later this innovation is still helping drive the category Exec Ed Marketing Restaged brand to drive 12+ points of equity along with award Top Talent Exec Program winning brand communication

Plano, TX DEC 2005 - DEC 2008 HIGHLIGHTS: Headed +$3Billion multi-brand portfolio developing brand strategy & marketing plans to deliver double digit volume, revenue and profit growth that exceeded corporate targets Lead "Better for You" platform to enhance product portfolio i.e. reduce sodium, healthier oil to help proactively lead consumers to healthier choices (ahead of the trend) that resulted in successful re-launch of the Baked Portfolio of Lays®, Cheetos®, Doritos® Tositos® and Ruffles®. Exceeded sales targets by +130% Set the vision & implemented revolutionary social influencer programming significantly improving brand metrics by 5+ points Part of 7 people chosen to help lead the sustainability efforts e.g.sustainability packaging, consumer education to proactively contribute to a more sustainable environment Led Fritos® lighthouse brand market activation resulting in 19% sales lift Led multi-brand integrated marketing & omnichannel plans (packaging, retail, advertising, digital, CP, PR and media strategy) Lead implementation of PAN network at Pepsico that helped drive multiple community events Initiated "Elevate the People" initiatives to celebrate team and individual milestones

Neenah, WI JULY 1999 - DEC 2005 Managed 4 global brands: Huggies®, Pull-Ups®, Poise® and Goodnites®. ONLY person to be selected from the International "Fast Track" Program to head up a US business Led 12 successful launches including complex re-launch of $150 million brand that grew +31%. Managed brand P&L, packaging, trade, advertising, digital, CP, PR, & Disney licensing TCATNOC P: +469 995 5505 E: banerjk@gmail.com A: 471 StoneFalls Dr. #203, Ada, MI, 49301 ECNEIREPXE REHTO