Kara Wagoner: Social Media Associate in Charleston, SC

Assist in the planning and execution of email marketing campaigns, conducted A/B testing on subject lines Assist in virtually managing 7 college ambassadors Produce engaging and entertaining short-form videos on various trending topics Manage a comprehensive social media feedback spreadsheet to track and analyze user interactions, comments, and mentions across Instagram, TikTok, and Facebook

Manage content calendars Develop media plans and schedule weekly social media posts Create unique, informative social media posts promoting events and important dates

- Communicate weekly with headquarters - Assisted in virtually managing 67 college ambassadors - Lead weekly internal Gen Z focus groups to help uncover Gen Z consumption habits to lead greater KPIs across the org - Proactively and concisely provided feedback and Gen Z relevance cross org to keep Dispo relevant among 18-24 year-olds

- Strategically planned 4 marketing activations with my team each resulting in increasing awareness and installs among the Ole Miss student body - Posted 4 grid Dispo Instagram posts where the average reach was 400+ people - Was managed virtually and attended bi-weekly zoom calls with HQ - Started and currently runs the Ole Miss Dispo U instagram gaining over 500 followers a month