Bike

Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Creative writing

Camping

Cooking

Hiking

Branding

Traveling

Animals

Researching

Criminal justice

Lifestyle marketing, sales, event planning, account management, client services, digital marketing, production, website content management, customer service and marketing material development.

• Responsible for all internal and external operations including accounts payable, receivables and payroll
• Handled all sales bookings and account management for two film photography studios
• Created estimates and invoices for fashion shoots, commercials and music video productions
• Facilitated all private event inquiries, quotes and on-site coordination support
• Effectively trained, supervised, and scheduled all new hires for respective shifts and duties
• Worked directly with producers to organize wardrobe, celebrity and talent needs
• Established strategic outreach approach and formulated effective marketing plans, improving SEO
and achieving overall           sales growth
• Updated websites with fresh images, line-sheets and final spot releases
• In charge of facilitating facility maintenance and showroom improvements
• Prepared debt-to-income ratio reports regularly

Director of Operations

• Created and executed fashion/trade editor mailings on new product launches
• Facilitated stylist pull requests for celebrity, editorial fashion shoots and events
• Planned charity and co-branded sponsorship events with community partners
• Built strong, compelling story telling for media outreach and sustainability focused events
• Managed wholesale site catalogue and press kit content for sales team
• Oversaw e-commerce site, set up new product sku's, creative content, inventory and markdowns
• Launched retail automation campaigns with Springbot's multi-channel marketing platform
• Secured all interview requests for designer and CEO Calleen Cordero
• Managed point of purchase development for wholesale vendors, flagship stores and trade shows
• Worked directly with designer Calleen Cordero on product development and fitting corrections
• Managed all social media platforms and creative content postings

Director of Public Relations / Marketing

Coordinated all sample requests for magazines, television, celebrities, and film.
Established relationships with editors, stylists, publicity firms and trade publications
Developed strategic branding opportunities with retailers, department stores and media
Secured and tracked all product placements for each SKECHERS division
Managed and distributed monthly placement updates to upper management and sales team
Coordinated celebrity endorsement events with talent managers and SKECHERS
Organized and maintained marketing binders, newsletters and ad placement binder
Managed in-book advertorial and promotional opportunities with consumer and trade publications
Coordinated promotions for special events, product launches, in-store guest appearances and
trunk shows


PR / Marketing Coordinator

Facilitated all fashion editor sample requests and managed placement calendar
Secured all fashion and trade publication ad buys and submission calendar
Worked with graphic designers creative copy and content for monthly newsletter
Handled all trade show registration, added value marketing and booth set up
Scheduled casting calls and sample selection for fittings and seasonal look books
In charge of procuring sponsors for co-branded in-store and special events
Developed sponsorships with athletes and musicians


Marketing Director

Find out detailed information about Kara Wethington,  in Whittier, CA

Kara Wethington:  in Whittier, CA