Kara Wethington: in Whittier, CA

• Responsible for all internal and external operations including accounts payable, receivables and payroll • Handled all sales bookings and account management for two film photography studios • Created estimates and invoices for fashion shoots, commercials and music video productions • Facilitated all private event inquiries, quotes and on-site coordination support • Effectively trained, supervised, and scheduled all new hires for respective shifts and duties • Worked directly with producers to organize wardrobe, celebrity and talent needs • Established strategic outreach approach and formulated effective marketing plans, improving SEO and achieving overall sales growth • Updated websites with fresh images, line-sheets and final spot releases • In charge of facilitating facility maintenance and showroom improvements • Prepared debt-to-income ratio reports regularly

• Created and executed fashion/trade editor mailings on new product launches • Facilitated stylist pull requests for celebrity, editorial fashion shoots and events • Planned charity and co-branded sponsorship events with community partners • Built strong, compelling story telling for media outreach and sustainability focused events • Managed wholesale site catalogue and press kit content for sales team • Oversaw e-commerce site, set up new product sku's, creative content, inventory and markdowns • Launched retail automation campaigns with Springbot's multi-channel marketing platform • Secured all interview requests for designer and CEO Calleen Cordero • Managed point of purchase development for wholesale vendors, flagship stores and trade shows • Worked directly with designer Calleen Cordero on product development and fitting corrections • Managed all social media platforms and creative content postings