Karen Cook: Marketing Director in Del Mar, CA
Karen Cook
Marketing Director
Del Mar | United States
Skills
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Interests
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Work experience
Junior League of San Diego
Marketing Director | 07/2014 - Current
Leveraged marketing talents to raise public awareness of the Junior League of San Diego brand, mission, events and community involvement.
Marketing Director Elect 2014-2015
Fundraising Chair 2013-2014
Food and Wine Festival Marketing Chair 2012-2013
• Coordinated and planned internal and external marketing and public relations to drive attendance and ticket sales for multiple fundraisers.
• Developed and executed comprehensive strategic marketing plan including planning and purchasing, advertising, developing marketing collateral, managing the website and leveraging social media.
• Mentored a team of volunteers to solicit vendors, donors and sponsorships, surpassing fundraising goals by 30% with the first ever "sold out" event.
Road Rebel
Sales Executive | 04/2013 - 06/2014
Maximized marketing skills to expand market share of Road Rebel services in the performing arts industry.
Broad scope of responsibilities including new business development, CRM database management, trade shows, client retention, company trainings, recruitment and brand position strategy.
• Created and introduced a formal process for client retention and referrals that generated a 50% increase in retention
• Strategically grew business in a new market segment increasing Road Rebel visibility, reach, revenue and future growth potential.
• Developed and implemented a highly effective plan to expand market share.
American Red Cross
Consultant, Volunteer Services Program | 01/2012 - 01/2013
Optimized volunteer engagement, training and retention to ensure maximum volunteer support organization wide.
• Managed individual volunteer progress of more than 300 new volunteers each month ensuring that all training, background checks and procedures were complete prior to volunteering.
• Assisted with recruitment, management and placement of new and existing volunteers for special events, internships and general volunteer positions.
• Trained staff, volunteers and volunteer managers to use new database system, Volunteer Connection.
• Increased Volunteer Services department efficiencies by creating processes and procedures to maximize time and resources.
• Re-organized recruitment and on-boarding process for volunteers at Naval Hospital Camp Pendleton and Naval Medical Center San Diego (Balboa Hospital)
Gerber California
National Account Manager | 01/2010 - 01/2012
Instrumental in business development and company growth by prospecting new business and market opportunities.
• Maximized company ROI in new business development by strategically penetrating the market and securing profitable relationships.
• Introduced and administered new CRM system to manage customer interactions and email marketing campaign.
• Attended trade show and industry conferences to increase market awareness of company and services.
• Successfully negotiated and sold more than $500,000 in new business each quarter.
• Enhanced sales department efficiency by introducing and administering CRM system.
• Utilized marketing experience to increase brand recognition and nationwide presence.
Aramark
Senior Sales Associate | 01/2008 - 01/2009
Instrumental in boosting profit totals through adept business development and retention of client relationships.
• Utilized proven sales techniques to explore and verify leads with high profit potential.
• Initiated client relationships, building on preliminary contact to evaluate and address client needs and ensure high satisfaction levels.
• Conducted product presentations / demonstrations to outline benefits and highlight promotions.
• Developed proposals to coincide directly with client preferences and budget; negotiated contract details.
• Created and distributed informative, inventive marketing materials to accommodate requirements of various market sectors.
• Performed SWOT analysis to assess success of existing sales strategies and generated reports for evaluation by management.
• Generated more than $350,000 in business sales including largest new account in Western Region during 2009 by utilizing creative sales and marketing strategies.
• Employed needs analysis approach to ascertain most effective business acquisition tactics
Alec Stephens Associates
Regional Sales and Marketing Director | 01/1999 - 01/2007
Leveraged leadership talents to conceive and implement marketing plans and supervise efforts of four sales representatives with four-state territory and accountability for 30 product lines.
• Created marketing strategies to augment sales outcomes, emphasizing use of targeted product promotions, branding concepts and other tactics to enhance brand awareness and expand product lines.
• Networked with channel partners and prominent account representatives to detail marketing/branding concepts and plans for implementation.
• Communicated with vendors to discuss techniques for marketing product lines in keeping with company policies and business plans.
• Created all-inclusive marketing strategy for promoting products through eye-catching displays and trade show booths.