Karen Fadel: Senior Creative Services Manager in Laguna Niguel, CA

MANAGEMENT: - Established the in-house creative services department - Manager of e-marketing team, overseeing employees and digital vendors (6 years) - Managed/art directed/copy edited 8,500+ projects. Est. cost savings: $10M - On-boarded 25+ new vendors - Created the company’s first internal job numbering/tracking system-2001 - Developed BSH’s first-ever digital asset management (DAM) system for dealer support-2002 - Implemented company’s first project management system (Workamajig)-2007 - Standardized processes for internal workflow, vendor contracts and bidding - Ensure all brand guidelines for multiple brands are strictly followed - Support all internal teams - Produce and manage all company photo shoots - Managed international relationships with internal digital teams in Germany, Poland and Canada - Managed four full-time employees and two full-time freelancers at department's peak - Manage Creative Services departmental budget WEB - Manage BSH's Digital Asset M

- Created marketing campaigns for business professionals. Conceptualized, wrote, designed, photographed and managed printing of logos, brochures, POP. Art directed websites - Performed sales-related activities--list development, cold calling, meetings and presentations - Packaging and print production: Canon Computer Systems (1 yr. contract) - Photography: The Los Angeles Times (1 yr. contact), Sprint Communications, Bacardi, Coldwell Banker, Laguna Design Center, Thermador (prior to employment), American Golf Corporation, Pillsbury - Videography: Hired by German-manufacturer Bree Handbags to film their retail stores in Germany - Brochure writing/design: Waste Management (through ad agency, The Peterson Group) - Photo representation/production: Chase Manhattan Mortgage, Rusty Clothing, Jockey, Casanova Pendrill, BMC Software, Foote Cone & Belding

- Conceptualized, wrote, designed, photographed and managed printing of marketing literature for real estate and mortgage professionals. Managed 40 clients at once - Materials designed were used as sample literature to market the company

- Writer for international publication Entrepreneur Magazine - Selected twice to write Entrepreneur Magazine’s most prestigious feature “Editor’s Choice” - Feature and column writer for sister publications Small Business Opportunities and Entrepreneurial Woman - Copy editor for Small Business Opportunities magazine - Worked as a multi-publication photographer for the company’s art department