Sales Director, Key Accounts and Boutiques

Top Management

GLOBAL SALES & MARKETING EXECUTIVE RESULTS ORIENTED WITH EXPERIENCE BUILDING BRANDS IN NEW DISTRIBUTION CHANNELS
• National Account Management through an integrated GTM process including account planning and assortment planning & segmentation
• Global Sales & Marketing Experience growing women's sales at Oakley 22% for 5 consecutive years.
• International Business Insight with more than a decade building brands outside of the U.S. market.

• Developed Key Account Plans with National retailers to strategically plan growth and tie to monthly forecasting.
• Rebuilt Department Store Channel (NEIMAN MARCUS, SAKS FIFTH AVE., BERGDORF GOODMAN, BARNEY'S & NORDSTOM) to double digit growth through assortment planning, marketing initiatives and brand/product training.
• Expanded Boutique business to include more Apparel Boutiques partners nationwide.

• Developed sales distribution strategies, including hiring, training and managing optical reps.
• Built digital marketing plan focused on driving brand awareness and online sales.
• Established a product roadmap based on market research and competitive analysis.
OAKLEY, INC.   Foothill Ranch, CA 1998 - 1/2017 A subsidiary of LUXOTTICA, and the world's leading sports eyewear brand.

INDEPENDENT CONSULTING

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Karen Farquhar: Sales Director, Key Accounts and Boutiques in Costa Mesa, CA

Karen Farquhar

California State University Fresno

Harvard University