Sales Director, Key Accounts and Boutiques

Top Management

GLOBAL SALES & MARKETING EXECUTIVE RESULTS ORIENTED WITH EXPERIENCE BUILDING BRANDS IN NEW DISTRIBUTION CHANNELS
• National Account Management through an integrated GTM process including account planning and assortment planning & segmentation
• Global Sales & Marketing Experience growing women's sales at Oakley 22% for 5 consecutive years.
• International Business Insight with more than a decade building brands outside of the U.S. market.

• Developed Key Account Plans with National retailers to strategically plan growth and tie to monthly forecasting.
• Rebuilt Department Store Channel (NEIMAN MARCUS, SAKS FIFTH AVE., BERGDORF GOODMAN, BARNEY'S & NORDSTOM) to double digit growth through assortment planning, marketing initiatives and brand/product training.
• Expanded Boutique business to include more Apparel Boutiques partners nationwide.

• Developed sales distribution strategies, including hiring, training and managing optical reps.
• Built digital marketing plan focused on driving brand awareness and online sales.
• Established a product roadmap based on market research and competitive analysis.
OAKLEY, INC.   Foothill Ranch, CA 1998 - 1/2017 A subsidiary of LUXOTTICA, and the world's leading sports eyewear brand.

INDEPENDENT CONSULTING

Find out detailed information about Karen Farquhar, Sales Director, Key Accounts and Boutiques in Costa Mesa, CA

Karen Farquhar: Sales Director, Key Accounts and Boutiques in Costa Mesa, CA

Karen Farquhar

DITA Eyewear, Inc

OAKLEY, INC