Karen Webb: President of PR and Brand Development in manhattan beach, CA

? Work with consumer fashion, fitness, lifestyle and entertainment brands to generate sales-driving and brand-strengthening media exposure across print, electronic and online outlets ? Develop multichannel campaigns and integrated promotions using digital platforms like Twitter, Facebook, Instagram, YouTube and company websites ? Work with clients to develop and oversee budgets for paid campaigns, events, collateral materials and branded products ? Draft press releases, media alerts, executive bios, talking points and other creative brand materials, as well as, for executive and celebrity spokespeople ? Work with high-level executive team members to develop campaign strategies to optimize alignment with target audience and amplification across multiple platforms ? Provide direction and collaborate with internal team members on messaging, timelines and launch strategies ? Help organize media and post-event coverage for client-related events/red carpets ? Secure coverage for client brands with top local, regional and national media organizations, including The Today Show, E! News, EXTRA!, Access Hollywood, Good Day LA, KTLA, InStyle, People, Us Weekly, O’ The Oprah Magazine, Glamour, Health, Los Angeles Magazine, Refinery 29, SheKnows, Babble, Fit Pregnancy, USA Today, Los Angeles Times, and the Huffington Post ? Help secure charitable partnerships, brand collaborations and celebrity spokespeople to help amplify messaging ? Run and manage the business and oversee all accounts

? Oversaw a range of fashion (from designer to contemporary and premium denim), beauty (spas and skincare lines) and lifestyle brands (custom yoga mats, stationary) ? Consulted with clients on any brand related/image development opportunities and collateral materials ? Drafted press releases, media alerts, executive bios and other press and marketing materials ? Developed creative story ideas and pitched target short and long lead media outlets for TV, print and online editorial coverage ? Worked with wardrobe and personal stylists to help dress celebrities for red carpet and other TV/public appearances ? Secured coverage for clients with top local, regional and national media organizations, including The Today Show, The View, Ellen, E! News, Good Day LA, InStyle, Elle, Marie Claire, People, US Weekly, USA Today, Los Angeles Times and the New York Times ? Organized media and celebrity talent for events on behalf of Dennery Marks Public Relations ? Created detailed monthly activity reports for clients

? Worked with on-air team, Media Relations staff and the Sports Information Director to coordinate football and basketball coaches' public appearances as well as any promotions related to TV and radio programming ? Helped produce and create the traffic schedules for the football and basketball head coaches' radio shows ? Negotiated and renewed eight affiliate contracts for the radio network covering D.C., MD and Northern Virginia ? Created and implemented advertising and branding campaigns using print, radio, TV, online and on-premise signage for a portfolio of clients ? Developed sales proposals and collateral materials for client pitches ? Drafted promotional and creative copy for radio programming