Fashion

A seasoned Account Executive with knowledge of all aspects of the Fashion Industry. My background is not limited to fashion, and I am eager to explore any and all opportunities.

• Owning and managing the sales cycles for both current and new customers.
• Keeping close communication and maintaining great relationships with customers on all levels.
• Understanding processes for each customer, including vendor requirements and all other policies.
• Close involvement in the product development process between customers, designers, and production.
• Creating and organizing available to sell reports using Excel.
• Managing customer's purchase orders.
• Daily communication with the shipping department to ensure orders are properly executed.
• Identifying and pursuing areas for business growth within each account.
• Travel to customers and trade shows.

Account Manager

• Work remotely from Los Angeles maintaining 600+ wholesale accounts, including specialty, major & chain stores.
• Manage reps, showrooms & rep groups across the country; create selling tools, manage samples & catalog distribution, review all orders submitted, lead team meetings & conference calls.
• Analyze monthly sales & YTD sales, maintaining contact with each account personally.
• Maintain Instagram account as well as branding & new marketing ideas.
• Assist with new collection development & design as well as tradeshow display.
• Attend approx. 15 tradeshows in 2018 as well as back & forth travel to our corporate office in Roswell, GA.
• Execute road appointments, trunk shows, store visits as well as assistance with merchandising, store displays, floor-sets, sales training with associates, etc.
• Outreach to new stores; hundreds of doors personally opened.
• Curate brand promos, email blasts, seasonal promotions, VIP customer programs & product highlights.
• Work hands on with online retail sales.

Account Executive

• Responsible for independent US, Caribbean and Canadian accounts - several hundred doors.
• Maintain weekly selling report for the CEO.
• Provide product knowledge and merchandising clinics in stores across the US and analyze the business potential for additional retail opportunities.
• Maintaining sales inventory and responsible for sales totals to determine bulk orders.
• Current account merchandising per location as well as development & strategizing to maintain Scandal's aesthetic.
• Create and edit linesheets, look-books, OTS sheets as well as maintain new account submission forms, terms applications, etc.
• Work with all major accounts from start to finish.
• Coordinate all tradeshow applications and contracts, organize booth equipment/set-up and plan travel arrangements as well as development meetings.
• Extensive travel for tradeshows; attended 25 fashion tradeshows in 2017 solo - from setup to breakdown.
• Outreach for influencers for collaborations (gifting, cross-marketing, etc.)
• Manage all social media platforms, website input & marketing pitches.
• Coordinate brand related events and photo shoots - assist on location for photo shoots including styling, props, permits, etc.
• Mentor Account Executives as well as Interns.

• Help plan and manage business meetings regarding developments, potential clients and brand collaborations.
• Assist in organizing photo shoots, social events and runway shows.
• Responsible for RSVP's and VIP seating at events.
• Maintain solid relationships with sales accounts as well as PR connections including wholesale outreach/management.
• Curate social media posts on all platforms, film/photograph the twins for social media platforms and engage with followers.
• Handle model and influencer gifting and assist with outreach and casting.
• Consistent trend research and assisting with design silhouettes, fabrics, cuts, etc.
• Idea development and implementation with the owners.

Public Relations Assistant

• Manage the brands Soleil Beach Accessories and Plush Apparel as well as track, organize & manage samples.
• Build and maintain relationships with buyers and accounts.
• Research new accounts, curate pitch emails and phone calls, as well as cold calls.
• Manage trade show preparation, logistics and execution.
• Host market appointments and tradeshows.
• Create and maintain spreadsheets to track, monitor, and analyze sales trends.

Junior Account Executive

• Maintain and prepare the showroom; merchandising as needed.
• Preparation for tradeshows, market weeks and road appointments.
• Attend Project Women's in Las Vegas as a sales rep.
• Assist with organizing the seasonal sample sales and sample requests.
• Create pitch emails and follow up with phone calls.
• Research new accounts and database upkeep.

Showroom Intern

• Responsible for keeping track of all samples throughout the showroom using Fashion GPS.
• Assisting with visual merchandising of the showroom.
• Research & upkeep with top celebrities through all entertainment-based websites & social media platforms.
• Work closely with celebrity stylist & host celebrity fittings.
• Assist with day-to-day administrative and organizational tasks in the showroom.
• Drafting documents for vendors/clients on what celebrities are wearing to increase awareness.
• Promoted to part-time PR Assistant for NYFW.

Entertainment Relations Intern

Find out detailed information about Karina Riassetto,  in Monrovia, CA

Karina Riassetto: in Monrovia, CA

Karina Riassetto

California State University