Fashion

My success factors to succeed are commercial rigor, results drivenness, leadership skills, strategic insight and
•   +10 years 'international' marketing experience in FMCG, B2B & LUXURY brands: brand equity, full marketing mix (social media,
SEO, SEA), TV, print, CRM, packaging, in-store activities, PR, sponsorship, performance marketing, events, NPD.
•	Driven entrepreneur, proven track record in general management & project management
•	Digital marketing savvy
•	Good analytic skills - full P&L responsibility
•	Supply chain discernment
•	Skilled people manager by nature
•	Strong team-player, quick self-starter - pro active attitude
•	Creative, innovative and extravert personality
•	Customers at the heart of everything
•	Passionate about brands and people

looking for a long term job opportunity to build brands and networks.

Consulting project Dec 2018 - May 2019 International craft brands Heineken - Alken-Maes for Netherlands, France, Russia.
•	Establishment of an unique brand positioning and icon brand identity to recruit from other alcoholic categories into craft, install craft
credentials through stories. Track international progress of the brands on business and equity KPI's.
•	Development of awareness (ATL, digital) & experience (trial, rooted content) toolkits in line with brand stage & country aligned.
•	Take the lead of innovation projects. Reinforce the craft positioning by introducing new flavors, based on research insights.

Take the lead

(part of Compass Group PLC, global market leader in food and hospitality services: Eurest, Medirest, Scolarest)
•	Defining the MarCom strategy and corporate positioning of the Benelux to meet goals, based on brand equity and value propositions.
•	Set up digital transformation plan, creation of websites, contribution to click4food app and narrow casting in > 200 Pos.
•	Implementation of new concepts. Track of CX and set up of action plans with stakeholders.
•	Management of the Benelux teams involving trade marketing, product development, concept creation, digital, marketing, content.
•	Member of the management team.
People management: 9 direct Benelux reports.

Head of MarCom, concept development & customer experiences

engagement, based on consumer-, shopper- en customer insights, to drive the category
•	Research concept screening set-up and follow-up.

Marketing Consultant Bonduelle

•	Establishment of 'Lottery Club' community to > 75k members.
•	Campaign management (social - content - B2B) & content management, storytelling, reward activation to retain members.

Campaign Loyalty Manager

•   Development online brand & marketing strategy.
•   Management of webcare and social media to increase demand, supply, engagement, NPS.
•   Optimization of Customer Service processes.
People management: 4 direct reports (2 marketers - 2 CS)

Head of Marketing, PR, Customer Service

(Pharmaceutical company specialized in innovation of consumer healthcare products (OTC))
•	Launch of new OTC consumer brands including research, ATL, BTL & online strategy
•	Supporting B2B projects and guidance of education program Pharma professionals.

International Marketing Manager

(A telecom & media start-up company, joint venture KPN /VMMa /Persgroep & Roularta)
•	Set up the Marketing and communication strategy. ATL & online strategy.
•	Contribution to the development of mobile APP.
•	Add-on segmentations versus different offers.

Marketing & Communication Manager

Management of the B2B Callebaut® brand & portfolio rationalization for W-European & M-East
•	Translation of Brand portfolio strategy into priorities, identifying regional needs that require global executions.
•	Implementation of NPD products and innovation strategy.
People management: 8 direct reports (trade marketeers).

Consulting project Nov-May 2011 Marketing Consulting - Coca Cola
•	Launch of Glacéau Vitaminwater® in Luxembourg.
•	Completed feasibility study 'launch in the Netherlands'.
•	Set-up marketing plan Belux.

Consulting project June-Oct 2010 Marketing Consulting - Ab-Inbev
•	Development of marketing and step-up plan Stella Artois® Belgium.
•	Set-up marketing plan Hertog Jan® and Dommelsch® for the Netherlands.

Marketing Manager W-Europe & Middle East

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karine van mensel