Bachelor of Science in Fashion Merchandising

Product Manager

Project Management

Develop and maintain a product roadmap for physical products and artist experience that focuses on improving
KPIs and maximizing ROI
?	Delivered new artist pricing tools allowing artists to control pricing across all products in their store
?	Implemented sharing tools enabling the artist community to promote to their followers more efficiently driving a 15% increase in artist driven traffic to Society6.com
?	Developed a product launch calendar ensuring that all teams are hitting required deadlines ensuring products launch on time
?	Lead sprint planning and daily stand-ups
?	Partner with the engineering team to scope and prioritize the projects/features and lead them to completion
?	Translate business needs into delivery of product requirements that clearly state the goals of the product and give an in-depth
explanation of the desired functionality

?	Merchandised and managed products across all categories
?	Designed web testing by identifying test opportunities, constructing hypotheses, implementing tests and analyzing results
?	Optimized customer experience by partnering with design team to implement data driven design decisions
?	Partnered with IT developers to prioritize and plan ecommerce tasks
?	Monitored sales and inventory positions to identify opportunities and risk
?	Identified the opportunity to revamp merchandising on View All category pages decreasing bounce rate by 60% and exit rate by 15%
?	Established a reporting process to identify and communicate exceptions, such as SKUs missing from the web
?	Executed analysis to determine the ROI of implementing third party personalization technology

Associate Product Manager

?	Analyzed the online business to identify and present opportunities and risks
?	Partnered with buying and production teams to ensure that promotions were executed flawlessly
?	Analyzed click stream and customer behavior to determine opportunities to increase conversion and revenue
?	Managed editorial process by partnering with buying and styling teams to ensure the optimal merchandise is editorialized

Site Merchandiser

?	Merchandised products across multiple categories on LastCall.com
?	Managed promotion schedule
?	Analyzed promotion event success based on key web metrics and sales data

Assistant Site Merchandiser

?	Partnered with planners and buyers to implement business strategies including product flow, allocation, and inventory reduction
?	Analyzed sales and inventory at the company and store level, then implemented action accordingly

Merchandise Analyst

Find out detailed information about Kasey Ryan, Product Manager in Nederland, CO

Kasey Ryan: Product Manager in Nederland, CO

Kasey Ryan

Kansas State University