Kat Brown: in Mckinney, TX

Lead writer for the national Lay's account. Responsible for brand storytelling, strategy and developing content for consumer and shopper engagement, such as integrated promotional campaigns, including digital content, social media, in-store promotions, website development, video production and post-production, TV script writing, radio broadcasts, pitch work and presentations, B2B projects, and a whole lot of brainstorming. Had my hand in writing for multiple projects like Doritos, Cheetos, Dannon, Quaker, and various pitch work.

Lead writer for Hyatt's loyalty program, Hyatt Gold Passport. Wrote both print and digital content for multiple Guthy-Renker products (Proactiv, WEN, Meaningful Beauty and Sheer Cover). Helped win new business pitches for Guthy-Renker and Sparkling Ice. Overall, I worked on two very dissimilar brands. With Hyatt, the brand is very hospitable and the writing doesn't require a lot of exclamation points. For Guthy-Renker, we would hard-sell products to consumers through a variety of media channels. It's a direct-response, results-driven world, and it definitely kept me on my toes.

Worked on valuable miscellaneous projects for brands such as Goodyear, L.L. Bean, AARP and Jarritos. GSD&M was a great first-time experience in the industry, and I collaborated with some wonderful people. There is an apparent culture at GSD&M and I enjoyed my short time there.