Kate Jordan: Owner, Graphic & Web Designer - Photographer in Blue Mounds, WI

- Meets with clients either in person or online in order to discuss the scope of different projects. - Creates unique images, illustrations, websites, supporting photography, and logos for clients. - Develops marketing plans, social media content for clients social media to help coordinate across all visible platforms. - Reviews all projects to ensure the end product is error-free.

- Manages internal projects, preparing art files, and dealing with external suppliers. - Coordinates and tracks interactive social media content on all platforms. - Develops creative campaign collateral in multiple media formats including print and digital. - Directs digital marketing campaigns on-demand generation, online visibility, and lead generation to raise brand awareness and create conversation. - Manages web assets within the content management system to ensure Bureau standards and processes compliance, quality and accuracy. - Implements content across multiple applications to support digital strategy, initiatives, projects and activities keeping all digital content accurate, timely and relevant. - Creates web content standards to ensure the web site content is consistent with Bureau’s destination marketing campaign and brand strategy. Guide staff and users to adhere to guidelines.

- Art directed and photographed lifestyle imagery for social media and digital applications. - Managed additional web-based platforms and services. Performed testing and maintenance of these web applications such as shopping cart, live chat, and other plug-ins. - Produced online newsletters using an e-mail marketing service for consumers and dealers. - Used Photoshop to post-process images, save files in a manner consistent with set standards. - Developed, scheduled, and deployed content and advertisements across social channels. - Researched and developed options that address website design needs and visually execute work in a manner consistent with the brand identity.