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Marketing Lead

Marketing & Sales

- Create and track marketing budget for real estate development projects
- Manage Creative firms to stay-on brand for media campaigns
- Create and implement marketing/brand strategies for assets and developments
- Manage Asbury Ocean Club Residences operations and improve customer experience
- Coordinate digital and media placements with consultants
- Collaborate with Public Relations for proper media placements that generated over 20 billion impressions about Asbury Park 
- Establish best practices/new protocols/procedures 
- Create tracking sheets to capture activities and track marketing initiatives
- Create trend analysis on volume and activity in the waterfront of Asbury Park, which allows senior management to make strategic      business decisions
- Art Director on multiple photoshoots for residences, hotel and lifestyle of Asbury Park


- Manage Asbury Park Now Social Media pages, resulting in an increase of followers by 25%
- Analyze multiple media campaigns to increase real estate sales 10%
- Build partnerships with local businesses to support the community
- Successfully re-branded Asbury Park brand from Asbury Park Waterfront to Asbury Park Now


Marketing Analyst

- Communicated effectively within MLB Network to ensure that show needs were being met
- Served as a news gathering resource and point person for coordinating producers
- Collaborated with outside networks including FOX, ESPN, Comcast, YES and SNY on breaking news stories and sharing of information
- Thrived in a high pressure, fast paced, live environment 
- Sports Emmy Award winner for Best Studio Show, MLB Tonight

Associate Producer

- Provided production support to editors and producers in the creation, development, and edit of original
programming from pre to post production
- Digitized and managed media requested footage
- Supervised graphic sessions and analyzed historical, statistical research to editors
- Field Producer for RBI World Series in Dallas, Texas 
- Assistant translator for the Dominican Republic team by conducting interviews with players and coaches


Production Assistant

Find out detailed information about Katharine Gibson, Marketing Lead in Point Pleasant, NJ

Katharine Gibson: Marketing Lead in Point Pleasant, NJ

Katharine Gibson

Monmouth University