Katharine Gibson: Marketing Lead in Point Pleasant, NJ

- Create and track marketing budget for real estate development projects - Manage Creative firms to stay-on brand for media campaigns - Create and implement marketing/brand strategies for assets and developments - Manage Asbury Ocean Club Residences operations and improve customer experience - Coordinate digital and media placements with consultants - Collaborate with Public Relations for proper media placements that generated over 20 billion impressions about Asbury Park - Establish best practices/new protocols/procedures - Create tracking sheets to capture activities and track marketing initiatives - Create trend analysis on volume and activity in the waterfront of Asbury Park, which allows senior management to make strategic business decisions - Art Director on multiple photoshoots for residences, hotel and lifestyle of Asbury Park

- Manage Asbury Park Now Social Media pages, resulting in an increase of followers by 25% - Analyze multiple media campaigns to increase real estate sales 10% - Build partnerships with local businesses to support the community - Successfully re-branded Asbury Park brand from Asbury Park Waterfront to Asbury Park Now

- Communicated effectively within MLB Network to ensure that show needs were being met - Served as a news gathering resource and point person for coordinating producers - Collaborated with outside networks including FOX, ESPN, Comcast, YES and SNY on breaking news stories and sharing of information - Thrived in a high pressure, fast paced, live environment - Sports Emmy Award winner for Best Studio Show, MLB Tonight

- Provided production support to editors and producers in the creation, development, and edit of original programming from pre to post production - Digitized and managed media requested footage - Supervised graphic sessions and analyzed historical, statistical research to editors - Field Producer for RBI World Series in Dallas, Texas - Assistant translator for the Dominican Republic team by conducting interviews with players and coaches