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Team Lead - Marketing Lifecyle

Marketing & Sales

Team Lead with a Bachelor's degree in Communications and minor in Sociology from Arizona State University. For the past 4 years I’ve established a successful career in the SaaS industry specializing in marketing lifecycle campaigns. Areas of expertise include 10+ years in the fast-paced customer service industry, marketing content/design, copy-writing and training/team development. Experience in all major CRM software’s such as Salesforce, Zendesk, Oracle and HubSpot. 

- Customer Lifecycle Journey - designed email & text campaigns for multiple strategic accounts
- Customer Journey Mapping - involved with all major touchpoints for strategic accounts from prospect to loyal company promoter
- In charge of creating, drafting and documenting SOPs for cross-department training
- Hired, trained and developed team which specialized in marketing content and customer loyalty
- Editor and copywriter of 50+ articles in Knowledge Centered Support database for Frederick: The Automated Marketing Platform

- Owner of strategy and analysis for customer retention resulting in churn reduction by 5% year over year
- Crafted customer facing articles and posts about new software features and updates
- Implemented Proactive Customer Outreach solution as well as Churn Defense program for at-risk clients
- Account Manager - onboarded customers with software and consulted on marketing strategy
- Instructed several L1 support teams (Booker and MINDBODY) on core fundamentals of Frederick software, marketing drip campaign maximization and troubleshooting techniques
- Experience with Zendesk, Hubspot, Microsoft Word/Excel/Powerpoint and Oracle

Senior Customer Success Specialist

- Provided excellent customer support to clients via phone/chat/email support
- One of the top performing representatives in exceeding 30+calls/50+emails taken daily
- Experience in Salesforce and Slack

Customer Success Specialist

Find out detailed information about Kathryn Garcia, Team Lead - Marketing Lifecyle 

Kathryn Garcia: Team Lead - Marketing Lifecyle

Kathryn Garcia

Arizona State University