Kathy Chen: in Sunnyvale, CA

- Principle Project Manager for the Apple Watch Brand Team - Put order to the chaos of the week - identify and triage any potential risks to project deadlines; ad-hoc discussions with other department heads daily to ensure all progress is communicated and understood; and reported full status daily to the Brand & Creative Teams - Manage Creative Reviews with functional teams and leadership - Highly skilled at navigating challenges and ambiguity, adapting well to ever-changing project and schedules, while keeping within time, budget and resource constraints - Generate new and creative ideas that shape new processes and improve the overall flow - Centralize tools that provide access to brand guidelines, assets, templates and meeting agendas - Lead project workflow logistics: server set-up, communication, disclosure lists, and confidential work spaces

Primary Creative Services point-of-contact for all product launches, ensuring the VMware Brand is implemented appropriately and consistently across all channels - Managed communications and coordinated with team of remote and on-premise designers, writers, vendors, editors and SMEs to ensure the department runs effectively and inspires creativity - Lead projects from initial inquiry to final delivery of assets for marketing communications campaigns & deliverables (print, web, video, events) including: kick-offs, editorial, design, reviews, approvals, proofreading, legal, delivery of final files, tracking/reporting results - Partnered with Creative Directors to create efficient workflows and processes

- Responsible for the creation and maintenance of detailed project plans - Drove the trafficking process to ensure editorial, design and tech team production timelines are met on collateral and website design projects - Continuously notified team members of any risks or opportunities that could impact the success of the project, escalating to upper management as appropriate

Responsible for the overall management of print and web deliverables for internal Marketing Communications Group - Collaborated with clients, design directors, designers, writers and traffic department to identify a campaign's strategic deliverables and functional requirements - Owned the responsibility to ensure all project deliverables are delivered on time, on budget, and surpassing client expectations Brand Steward to all materials released for internal and external communications worldwide

- Managed day-to-day activities on small and large scale client programs to ensure success and profitability for clients - Wrote proposals, creative briefs, maintained weekly status reports, managed client budgets, lead weekly meetings