 - Seeking a senior-level marketing position wherein my comprehensive background in marketing, design, and communications can be used to promote growth, increase brand awareness, and generate more revenue for the organization
 - Seasoned, strategic marketing professional, experienced in media strategy, planning, and buying, as well as SEO, SEM, and ad design
 - Strong brand management, website management, email marketing, and communication skills with a proven track record of success
 - Adept at empowering others to perform, while showing increased year-over-year revenue growth as a direct result of my efforts

 - Create and develop a brand strategy including the setting of style guides, brand guidelines, and vision for the SilverLeaf Development
 - Build and manage both the company’s and development’s website
 - Maintain brand integrity across all company marketing initiatives and communications
 - Taking brand ownership and provide the vision, mission, goals, and strategies
 - Translate brand strategies into brand positioning, collateral materials, and go-to-market media strategies
 - Execute the organic and paid social media strategy for Facebook

Marketing Manager

 - Solely responsible for researching, planning, and managing television, radio, digital, print, email marketing, pay-per-click, mobile, and direct mail
 - Adept at managing annual and seasonal budgets
 - Execute the conceptualization, design, copy, and production of all advertising placements while also maintaining brand awareness for all assets of the club
 - Building and executing quarterly marketing plans; planning and execution of strategic marketing campaigns; tracking revenue and analytics directly related to marketing efforts
 - Manage the club's website by optimizing content, monitoring analytics, and design enhancements
 - Day-to-day maintenance of all social media profiles (Facebook, Twitter, Instagram) including content creation, copywriting, posting, creating graphics, monitoring, and responding to fans

 - Responsible for researching, planning, and managing a $22 million annual media budget including television, radio, digital, out of home, and print
 - Prepared thorough and accurate media and sponsorship evaluations while monitoring deadlines and deliverables
 - Assisted with media post-planning maintenance, revisions, and actualizations
 - Solely responsible for all aspects of relationship management and communication to 100+ vendors

Media Planning Assistant

 - Communicated and maintained all aspects of web marketing and social media for the Marriott resort, The Spa at Sawgrass, and the Cabana Beach Club
 - Managed all payroll, invoicing, expense reports, and billing for a $3 million dollar budget for the Sales & Marketing team
 - Researched, designed, and placed all advertisements and promotions for the resort, The Spa at Sawgrass, the Cabana Beach Club, and 6 dining outlets
 - Developed and designed all communications for resort guests by weekly newsletters and a weekly e-marketing campaign
 - Coordinated all internal and external marketing materials for meetings and tradeshows for the resort sales staff
 - Owned all project lists regarding marketing projects and deadlines
 - Responded to all customer inquiries and reviews

Marketing Coordinator

Find out detailed information about Kathy Merrow,  in Highlands Ranch, CO

Kathy Merrow: in Highlands Ranch, CO

Kathy Merrow

University of North Florida