Kathy Merrow: in Highlands Ranch, CO

- Create and develop a brand strategy including the setting of style guides, brand guidelines, and vision for the SilverLeaf Development - Build and manage both the company’s and development’s website - Maintain brand integrity across all company marketing initiatives and communications - Taking brand ownership and provide the vision, mission, goals, and strategies - Translate brand strategies into brand positioning, collateral materials, and go-to-market media strategies - Execute the organic and paid social media strategy for Facebook

- Solely responsible for researching, planning, and managing television, radio, digital, print, email marketing, pay-per-click, mobile, and direct mail - Adept at managing annual and seasonal budgets - Execute the conceptualization, design, copy, and production of all advertising placements while also maintaining brand awareness for all assets of the club - Building and executing quarterly marketing plans; planning and execution of strategic marketing campaigns; tracking revenue and analytics directly related to marketing efforts - Manage the club's website by optimizing content, monitoring analytics, and design enhancements - Day-to-day maintenance of all social media profiles (Facebook, Twitter, Instagram) including content creation, copywriting, posting, creating graphics, monitoring, and responding to fans

- Responsible for researching, planning, and managing a $22 million annual media budget including television, radio, digital, out of home, and print - Prepared thorough and accurate media and sponsorship evaluations while monitoring deadlines and deliverables - Assisted with media post-planning maintenance, revisions, and actualizations - Solely responsible for all aspects of relationship management and communication to 100+ vendors

- Communicated and maintained all aspects of web marketing and social media for the Marriott resort, The Spa at Sawgrass, and the Cabana Beach Club - Managed all payroll, invoicing, expense reports, and billing for a $3 million dollar budget for the Sales & Marketing team - Researched, designed, and placed all advertisements and promotions for the resort, The Spa at Sawgrass, the Cabana Beach Club, and 6 dining outlets - Developed and designed all communications for resort guests by weekly newsletters and a weekly e-marketing campaign - Coordinated all internal and external marketing materials for meetings and tradeshows for the resort sales staff - Owned all project lists regarding marketing projects and deadlines - Responded to all customer inquiries and reviews