Katie Eckles: Senior Marketing Analyst in Corona, CA

Responsible for the planning and execution of various marketing collateral, identifying insights and opportunities through analytics, accountable for financial budgets related to all marketing projects and be responsible for reporting on marketing acquisition data that supports the strategy and business management of the company. - Leads small to large campaign projects, overseeing all facets including project planning, requirement gathering, campaign development, and testing prior to execution. - Coordinate the production of print and digital projects and deliverables for internal customers ranging from logos, post cards, flyers, posters, brochures, HTML emails, and web pages. - Create original designs for both print and online projects that will build brand awareness, generate revenue and drive customer engagement. - Develop and enhance visual identities and assets for the company: establishes company standards, manages company assets, plans and conducts industry research and facilitates internal company value education. - Produce print collateral, advertising, trade show properties, as well as digital content for web and outbound marketing efforts. - Perform in-depth analysis of online traffic for Web, and mobile to make recommendations for improvements in sales, acquisition and engagement strategies, and customer experience.

- Design vehicle wrap for pro buggy and pro lite race vehicles. - Hire local wrap company to install wrap and additional materials. - Coordinate race days and practices with Tonka, Oakley and additional race sponsors. - Work closely with LucasOil and additional vendors in the design and production of MavTV commercial to be played in more than 50,000+ homes. - Register for LucasOil National races in Utah, CA, NV and surrounding areas. - Design and develop hero cards, flyers and advertisements for off road racing team.

- Expanded customer base by 78% in five years by consistently updating direct and online marketing presence. - Creative director behind all print marketing: brochures, flyers, mailers and business cards. - Participated in the USA Gymnastics National Congress in San Jose, CA during 2011. Received certification and professional training from top professionals including, Shannon Miller. - Earned exceptional feedback from client executives for communication deliverables.