Katie Edson: in Denver, CO

• Client: Energy Upgrade California - a behavior change campaign to inspire Californians to utilize cleaner energy • Leader in building collaborative relationships with internal and external partners that bolster client and agency’s ability to solve creative objectives and amplify brand awareness and intent • Craft provocative strategic briefs to encourage creativity • Manage and mentor team: Account Supervisor and Account Executive, both promoted under leadership • Founder and fearless leader of “Team Fun” aka DDB SF’s first culture committee

• Clients: Dial, Dial For Men, Schwarzkopf Hair: Keratin Color, Color Ultime, Gliss Hair Repair as well as BJ’s Restaurants & Brewhouses • Managed global and local teams in broadcast and social film / photoshoots with time sensitive launch windows • Tracked client budgets and hours to ensure agency financial growth

- Day-to-day lead of strategic and creative rebranding efforts for AAA NCNU, CreditCards.com, Washington Nationals, Glint, Constellation Brands and PreviouslyOwnedByAGayMan.com - Online and offline campaign efforts led AAA NCNU to become fastest growing club in AAA Federation and a 10% YOY increase in single game ticket sales for Washington Nationals - Maintainer of client burn reports and scoped deliverables to keep pulse on opportunities to build agency business - Proud mentor and manager to two Account Managers and one Assistant Account Manager - Successful provider of timely, clear and concise bi-coastal communication with client and between SF and NY offices - Explored production skills to execute two impactful experiential events for AAA NCNU

- Clients: Blue Diamond Almond Breeze, Purina Beneful, Purina Beneful Snacks, Stanford Health Care - Liaised with strategy to lead strategic thinking with partner agencies and assisted with crisis management efforts - Managed print, OOH, radio, emerging media and television production for all clients simultaneously - Developed and managed client scopes of work; monitored monthly burn reports, budget, payments, invoicing - Assisted Group Account and Managing Directors with supervising agency bandwidth to ensure staffing for workload - Monitored talent & residual costs and cycles; accurately provided traffic and rotation information to media

- Responsible for management of Lexus National campaigns from major launches to sustaining work while nurturing Assistant Account Executive and Account Coordinator growth and experience - Fostered effective client relationships, initiated agenda content and lead client-agency meetings - Fluent in all production (broadcast, radio, print, OOH) as well as digital including industry first emerging media integrations, FEPs, pushdowns, rich banners and mobile; developed corresponding creative briefs - Worked across all departments within agency: media, strategy, project management, creative, production, product information, business affairs, art buying, social, PR, legal and cost control - Cultivated relationship with media through accurate completion of monthly creative allocations and rotations

- Clients: Disney Animation, Buena Vista Home Entertainment, NBC Universal and DreamWorks - Interpreted and delivered client vision to art directors and designers - Assisted with agency and client social media strategies - Managed in-house production schedules; maintained project budgets and billing

- Managed relationships and marketing plans with content providers such as Netflix and Hulu - Developed and fostered online fan communities via Facebook, Twitter, YouTube; maintained three daily brand blogs - Researched and composed press releases; handled online publicity outreach - Played a key role in the development of two brand-specific websites; collaborated on design and functionality