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Marketing Consultant & Business Intelligence Advisor

Specialist & Consultant

Creative and tech savvy consulting professional with 13+ years of progressive business strategy & technology consulting experience across B2B tech and B2C recreation companies. Talented performance marketer with strengths in evaluating emerging technologies & optimizing growth strategies. 

Areas of Expertise Include:
 Marketing Automation
 Business Intelligence
 Hubspot CRM & Marketing
 Business Analytics & Dashboards
 Performance Marketing
 SEO, SEM, Web Analytics

Marketing technology consultant assisting small to medium sized companies with implementing best practices in business intelligence, marketing automation & data visualization.  Works closely with future-embracing founders, brands and corporations. 

Oversaw and managed all the marketing activities of B2B SaaS company targeting insurance industry, including managing team of 3. Spearheaded marketing automation technology transition to more robust system. Executed demand generation programs and increased inbound inquiries. 

Key Contributions: 

Increased web visits to 10k monthly & inbound leads to 10 monthly within 3 months. 
Established monthly content publication rhythm & strategy. 

Director of Marketing

Hired as first technical member of marketing team to support company's adoption of new CRM/email platform. Increased eCommerce revenue by optimizing web/email assets for mobile & implementing best practices in digital communications. 

Key Contributions: 
Increased email open rate to 30% by writing clear subject lines & optimizing format for mobile.
Increased opt-in email list by 200% by adding segmentation to opt-in page & email footers. 

Marketing CRM Analyst

Selected in first winter cohort of Columbia's Outdoor Enthusiast program to be flown to Utah to test apparel & snowboard. Two years later competed in Omnigames, a multi-sport outdoor competition. 

#omniten Brand Ambassador

Recruited to establish a market development team to execute events, increase field sales, and build community. Established compensation plans, ambassador program, and product launches for 15 races nationwide. Directed team of eight in executing MarCom efforts; 60 brand ambassadors, event coordination, social media, and business development relationships. Managed budget of $350K.

Key Contributions: 

Built field sales program from ground up. Constructed exhibits to showcase races, managed logistics, hired and trained a field sales department. 
Led re-branding initiative and messaging platform through integrated efforts with Hanson Dodge and cross-functional executive committee. 

Director of Grassroots Sales & Marketing

Joined B2B corporate marketing team to contribute project management, campaign management and communications for key marketing initiatives. Coordinated events and trade shows (5 annually with 2 overseas), oversaw collateral creation, analyzed campaign success; launched monthly internal communication to worldwide distributors. 

Key Contributions: 

Project managed re-design of JetReports.com; optimized for search in U.S. & localized in 3 languages (in 6 months!); coordinated with Microsoft Dynamics NAV 2009 product release.
Consulted on the re-design of esopro.com; optimized for search, & wrote optimized blog posts.

International Marketing Manager

Hired to develop & execute first fundraising plan. Increased grants & sponsorships from 0 to $10k. Transitioned ogagym.org from FrontPage to WordPress platform. Re-wrote all website copy.

Director of Marketing & Development

Find out detailed information about Katie Smith, Marketing Consultant & Business Intelligence Advisor in Bend, OR

Katie Smith: Marketing Consultant & Business Intelligence Advisor in Bend, OR

Katie Smith

University of Arizona