Katie Smith: Marketing Consultant & Business Intelligence Advisor in Bend, OR
Katie Smith
Marketing Consultant & Business Intelligence Advisor
Bend | United States
Skills
No information
Interests
Traveling
Fresh air
Emerging media
Emerging tech
Industries
Lifestyle
Outdoor
Snow
Work experience
Katie M. Smith
Marketing Consultant & Business Intelligence Advisor | 11/2007 - Current
Marketing technology consultant assisting small to medium sized companies with implementing best practices in business intelligence, marketing automation & data visualization. Works closely with future-embracing founders, brands and corporations.
Agency Revolution
Director of Marketing | 03/2015 - 01/2016
Oversaw and managed all the marketing activities of B2B SaaS company targeting insurance industry, including managing team of 3. Spearheaded marketing automation technology transition to more robust system. Executed demand generation programs and increased inbound inquiries.
Key Contributions:
Increased web visits to 10k monthly & inbound leads to 10 monthly within 3 months.
Established monthly content publication rhythm & strategy.
Mt. Bachelor
Marketing CRM Analyst | 08/2013 - 11/2014
Hired as first technical member of marketing team to support company's adoption of new CRM/email platform. Increased eCommerce revenue by optimizing web/email assets for mobile & implementing best practices in digital communications.
Key Contributions:
Increased email open rate to 30% by writing clear subject lines & optimizing format for mobile.
Increased opt-in email list by 200% by adding segmentation to opt-in page & email footers.
Columbia Sportswear
#omniten Brand Ambassador | 09/2012 - 01/2014
Selected in first winter cohort of Columbia's Outdoor Enthusiast program to be flown to Utah to test apparel & snowboard. Two years later competed in Omnigames, a multi-sport outdoor competition.
Ragnar Relay Series
Director of Grassroots Sales & Marketing | 06/2010 - 11/2011
Recruited to establish a market development team to execute events, increase field sales, and build community. Established compensation plans, ambassador program, and product launches for 15 races nationwide. Directed team of eight in executing MarCom efforts; 60 brand ambassadors, event coordination, social media, and business development relationships. Managed budget of $350K.
Key Contributions:
Built field sales program from ground up. Constructed exhibits to showcase races, managed logistics, hired and trained a field sales department.
Led re-branding initiative and messaging platform through integrated efforts with Hanson Dodge and cross-functional executive committee.
Jet Reports / eSoftware Professionals
International Marketing Manager | 08/2007 - 08/2010
Joined B2B corporate marketing team to contribute project management, campaign management and communications for key marketing initiatives. Coordinated events and trade shows (5 annually with 2 overseas), oversaw collateral creation, analyzed campaign success; launched monthly internal communication to worldwide distributors.
Key Contributions:
Project managed re-design of JetReports.com; optimized for search in U.S. & localized in 3 languages (in 6 months!); coordinated with Microsoft Dynamics NAV 2009 product release.
Consulted on the re-design of esopro.com; optimized for search, & wrote optimized blog posts.
Oregon Gymnastics Academy
Director of Marketing & Development | 10/2006 - 04/2007
Hired to develop & execute first fundraising plan. Increased grants & sponsorships from 0 to $10k. Transitioned ogagym.org from FrontPage to WordPress platform. Re-wrote all website copy.