Fashion

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Outdoor

Skate

Streetwear

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Swim

MENS SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER

Engineering & Production

• Extensive design, product development & brand building experience
• Expert in finding white space opportunities
• Big box retailer experience
• Direct to consumer ecom background

▪ Manage the entire product lifecycle from initial development to bulk production including fabric & trim development, submit approvals, proto to TOP sample management, vendor, trim & fabric mill coordination, costing & MOQ negotiation, purchase orders issuance, testing compliance & shipping logistics- all while ensuing timely adherence to calendar TNA
▪ Started in women’s swim for the first three years managing over 800 SKU’s a year, four vendors & two fabric mills
▪ Since June 2024, transitioned to managing Men’s Special Launches
▪ Currently working directly with external brands, designers & licensors to bring exclusive collaborations to life all while managing relationships with ten vendors & two nominated trim suppliers across all fabrications & product classifications

MEN'S SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER

WOMENS SWIM PRODUCT DEVELOPMENT MANAGER

▪ Spearheaded & managed the design, graphic design & product development teams that developed dual gender private label & branded product for Costco, Target, Ross & HangTen.com
▪ Consistently drove significant year-over-year sales growth for La Jolla Group, ultimately contributing to 60% of the company’s total revenue
▪ Collaborated with ecom team in launching HangTen.com direct to consumer website
▪ Attended all seasonal line presentation meetings with big box retailers
▪ Maintained the design & product development process calendars & budgets
▪ Traveled overseas once a year to all vendors & factories

EMERGING BRANDS MANAGER

▪ Designed & product developed private label apparel in all fabrication & product categories for Target, Macy’s, Sam’s Club, Wal-Mart, Amazon, Land’sEnd & Shaun White
▪ Attended all seasonal line presentation meetings with big box retailers
▪ Managed the kid’s department including three direct reports
▪ Traveled overseas for trend shopping & vendor/factory visits

SENIOR BOYS & MENS DESIGNER

▪ Designed & product developed the Everlast, Route 66 & Canyon River Blues lines
▪ Completed all tech packs in Web PLM & submits from proto to TOP stage
▪ Collaborated with merchandising on in store seasonal tables & fixture presentations for cohesiveness

BOYS DESIGNER

YOUNG MENS DESIGNER

HEAD YOUNG MENS DESIGNER

Find out detailed information about Katrina Anderson, MENS SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER in Orange County, CA

Katrina Anderson: MENS SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER in Orange County, CA

Katrina Anderson