Outdoor

Tech

Health & Fitness

I have extensive experience in marketing strategy, event coordination, creation of print materials, website creation and content, copywriting and editing, branding, email campaign strategy, Adwords, and presentation formation. I am proficient in the Microsoft Office Suite as well as Photoshop and InDesign. My degree in English from UCLA is a testament to my ability to write well.

My experience is in marketing management and event coordination. My marketing capabilities encompass the creation of banners, flyers, presentations, advertisements, and brochures in Photoshop and InDesign (Adobe Creative Suite). I am also adept in the writing and editing of all business communications, including website content, emails, articles, press releases, technical manuals and RFPs. I have planned all the logistics of trades shows and meetings from conception to fruition, increasing attendance and creating marketing collateral, both non-digital and digital, for events and company branding. The events, and marketing campaigns I plan, have measurable return on investments. Event coordination and marketing require great attention to detail and being able to adhere to deadlines and budgets. I have used Adwords and Google Analytics reporting to effectively monitor websites, landing pages and email campaigns. 


Email content and strategic email marketing campaigns including lifecycle series and KPI’s
Coded emails in ESP’s such as Bronto, Mailchimp and Constant Contact
HTML troubleshooting in Dreamweaver software, incorporating alt tags and links
Effective analyzing of email campaigns using Google Analytics
Month over month data reported in Excel spreadsheets showed the value of strategies
Wrote Email Marketing best practices and procedures manuals and documents

Email Marketing Specialist

Designed promotional material for conferences, company branding and marketing materials such as large scale banners, brochures, flyers and signage using Photoshop, InDesign and Microsoft Publisher
Logistical planning of external and internal events, including trade shows, meetings, conferences that prospered the iMedRIS name in industry circles
Through aggressive planning and marketing, lucratively increased attendance by 30% at annual User Group Meeting
Managed the marketing and events editorial calendar, budgets, timelines and agendas and reports 
Slashed event budgets 40% by negotiating prices and contracts with vendors
Successfully wrote press releases, newsletters, website, blogs, proposals, advertisement copy and technical manuals that generated leads for business revenue 
Using WordPress software, rebranding the company website for increased presence and boosted page listings from five to one through SEO keyword practices and Google Analytics practices
Proposal writing from submitted RFPs lead to new accounts, yielding a larger portfolio of clients
Campaign planning and execution of new software and branding
Sales presentations created in PowerPoint and Prezi propelled interest and generated profit 
Managed Constant Contact account and produce visually appealing email announcements for current and prospective clients
Sales leads follow up and support

Marketing and Events Manager

Wrote press releases and articles for industry websites and print publications
Created brochures, advertisements, flyers, postcards and mailers in Adobe InDesign 
Edited photos in Photoshop
Made industry specific PowerPoint presentations
Ensured upkeep of social media sites including Facebook, Twitter and LinkedIn to promote traffic to website
Wrote business correspondence emails to clients 
Managed Outlook Calendars and schedules of Sales Managers
Created and maintained Excel spreadsheets and reports
Set up and attended numerous trade shows to promote sales
Interfaced with multifaceted divisions of company including working with sales managers, distributors, and media
Managed all logistics of domestic and international trade shows
Ordered office and trade show supplies and materials as needed

Marketing Office Manager

Designed logo branded promotional materials such as flyers, posters, web advertisements, videos, brochures and calendars using Photoshop and InDesign
Trade show logistics coordination and increased event attendance by 70%
Demographic analyzing for proper advertisement placement for television and radio coverage, as well as community events
Created and presented topic driven weekly seminars
Contacted and scheduled industry leaders and keynote speakers for seminars and conventions

Marketing Coordinator

Find out detailed information about Katrina Ness-Slavick,  in Anaheim, CA

Katrina Ness-Slavick: in Anaheim, CA

Katrina Ness-Slavick

University of California, Los Angeles