Katrina Ness-Slavick: in Anaheim, CA

Email content and strategic email marketing campaigns including lifecycle series and KPI’s Coded emails in ESP’s such as Bronto, Mailchimp and Constant Contact HTML troubleshooting in Dreamweaver software, incorporating alt tags and links Effective analyzing of email campaigns using Google Analytics Month over month data reported in Excel spreadsheets showed the value of strategies Wrote Email Marketing best practices and procedures manuals and documents

Designed promotional material for conferences, company branding and marketing materials such as large scale banners, brochures, flyers and signage using Photoshop, InDesign and Microsoft Publisher Logistical planning of external and internal events, including trade shows, meetings, conferences that prospered the iMedRIS name in industry circles Through aggressive planning and marketing, lucratively increased attendance by 30% at annual User Group Meeting Managed the marketing and events editorial calendar, budgets, timelines and agendas and reports Slashed event budgets 40% by negotiating prices and contracts with vendors Successfully wrote press releases, newsletters, website, blogs, proposals, advertisement copy and technical manuals that generated leads for business revenue Using WordPress software, rebranding the company website for increased presence and boosted page listings from five to one through SEO keyword practices and Google Analytics practices Proposal writing from submitted RFPs lead to new accounts, yielding a larger portfolio of clients Campaign planning and execution of new software and branding Sales presentations created in PowerPoint and Prezi propelled interest and generated profit Managed Constant Contact account and produce visually appealing email announcements for current and prospective clients Sales leads follow up and support

Wrote press releases and articles for industry websites and print publications Created brochures, advertisements, flyers, postcards and mailers in Adobe InDesign Edited photos in Photoshop Made industry specific PowerPoint presentations Ensured upkeep of social media sites including Facebook, Twitter and LinkedIn to promote traffic to website Wrote business correspondence emails to clients Managed Outlook Calendars and schedules of Sales Managers Created and maintained Excel spreadsheets and reports Set up and attended numerous trade shows to promote sales Interfaced with multifaceted divisions of company including working with sales managers, distributors, and media Managed all logistics of domestic and international trade shows Ordered office and trade show supplies and materials as needed

Designed logo branded promotional materials such as flyers, posters, web advertisements, videos, brochures and calendars using Photoshop and InDesign Trade show logistics coordination and increased event attendance by 70% Demographic analyzing for proper advertisement placement for television and radio coverage, as well as community events Created and presented topic driven weekly seminars Contacted and scheduled industry leaders and keynote speakers for seminars and conventions