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Senior Manager, Product Marketing

Marketing & Sales

With over 20 years of global experience in marketing, branding, and advertisement across various industries including CPG, high-tech, consumer electronics, eCommerce, healthcare, and food industries, I have extensive knowledge in different aspects of product marketing, brand marketing, brand development, and product management.

With extensive experience in brand development and commercializing products from concept to launch, including strategy development, branding and positioning, messaging and awareness, targeting, and multi-channel integrated campaigns and promotions, I use market trends competitive analysis to develop data-driven actionable full channel 360 degrees integrated marketing strategies and measurable customer insight-based sales support actions focusing on Voice of Customer (VOC).

My expertise also extends to managing all aspects of marketing for new product launches and market expansion on both local and global scales. This includes Go to Market strategies (GTM), product development, digital media, market research, and communication, all while focusing on budgeting, P&L, and ROI management.

My technical proficiency includes platforms such as Salesforce, Braze, Kochava, HubSpot, Asana, Clarizen, NetSuite, Jira, Tableau, Google Analytics, Agile-Scrum methodology, A-B testing, Adobe Creative Suite, and SAP.


•	Directed the launch of online campaigns for some of the most profitable services, resulting engagement increase of 20%
•	Orchestrated the VIZIO Rewards platform for the first time in company history
•	Successful launch of VIZIOgram photos and videos sharing and engagement service on both mobile and TV platforms
•	Relaunching the VIZIO mobile apps 
•	Monetizing SmartCast in-house advertisement
•	Implementing the VIZIO mobile apps push notifications based on the Braze platform
•	Accomplished performance measurement platform through Kochava integration
•	Growth marketing lifecycle planning & execution focusing on marketing communication & customer relationship management (CRM)
•	Collaborated with C level to build effective structural updates in campaigns and organization through cross-functional team leadership


•	Achieved a 20% revenue increase in 2020
•	Successfully launched some of the most profitable brands and products in different segments of the CPG and CE market
•	Oversaw brand marketing and content development department of 10 while ensuring projects schedule and met the quality
•	Crafted product launches and sales-oriented marketing plans, focusing on performance management
•	Boosted brand awareness and brand engagement by implementing social, email, and digital marketing campaigns
•	B2C paid customer acquisition within the digital and social channels
•	Developed and executed growth marketing strategies for customer retention
•	Collaborated with C level to build effective structural updates in campaigns and organization through cross-functional team leadership


Senior Manager, Brand & Product Marketing

•	+30% gain and increase in the company's annual revenue
•	Implementing eCommerce platform for the first time in company history
•	Overhauled lifecycle and email marketing strategies focusing on messaging and products, leading to an incremental $2M in revenue
•	Planning and execution of Go to Market (GTM)
•	Customer acquisition through digital marketing and PR
•	Customer lifecycle and retention management
•	Developed, strategized, and executed the optimizing search marketing and digital campaigns (SEO and SEM)


Director, Marketing

•	Managed six different brands in CPG and CE (Consumer Electronics) markets
•	Crafted integrated marketing plans with the target of increasing customer engagement, focusing on performance marketing
•	Developed multi-platform in-store retail campaigns (BTL)
•	Designed and executed Go to Market campaigns
•	Built robust organic traffic campaigns focusing on customer acquisition
•	Developed cross channels campaigns for NPI (new product Introduction)
•	Directed the relaunch of 2 new brands, total annual revenue of $2.5M


Product Marketing Manager

•	+35% increase in company cash flow 
•	Responsible for a +$20M annual budget for marketing and advertising
•	Developed cross functional regional retail marketing initiatives focusing on new products launches
•	Led all Go to Market and digital marketing activities on a global scale
•	Exported products to more than 25 different countries in different regions
•	Grew lead generation by 500% through branding and 360 degrees integrated marketing focusing on online campaigns


Brand Manager

•	Managed the global launch of some of the most crucial new products, leading to a 15% revenue growth
•	Developed merchandising team in the SHARP home appliances department
•	Establish partnerships with local and international key retailers to develop joint marketing programs
•	Developing and executing comprehensive marketing and sales plans by utilizing paid media and social marketing
•	Established brand strategies and marketing campaigns, utilizing digital media, social, PR, and retail focused in-store communication
•	eCommerce restructure, targeting customer loyalty programs, leading to 40% traffic growth 


Marketing Manager

•	2009 and 2010 best performance award winner of LG globally
•	+20% market share increase in TVs and +30% market share increase in sound systems
•	Launched some of the most well-known products such as LG Smart TV, 3D TV, Connected TV, etc.
•	Created integrated marketing campaigns focused on multi digital channels (Web, Social, Mobile, etc.)
•	Responsible for a +$250M annual marketing budget on a global market scale
•	Crafted data-driven channel marketing strategies and sales support development targeting competitive analysis 


Marketing Project Manager

•	United Nations Population Fund AI (Artificial Intelligence) Project Manager
•	Implemented Intelligent character recognition (ICR) platform


Project Manager (SAAS)

Find out detailed information about Kaveh Nazeri, Senior Manager, Product Marketing in Irvine, CA

Kaveh Nazeri: Senior Manager, Product Marketing in Irvine, CA

Kaveh Nazeri

Amol University

San Diego Coleman University