Kaveh Nazeri: Senior Manager, Product Marketing in Irvine, CA

• Directed the launch of online campaigns for some of the most profitable services, resulting engagement increase of 20% • Orchestrated the VIZIO Rewards platform for the first time in company history • Successful launch of VIZIOgram photos and videos sharing and engagement service on both mobile and TV platforms • Relaunching the VIZIO mobile apps • Monetizing SmartCast in-house advertisement • Implementing the VIZIO mobile apps push notifications based on the Braze platform • Accomplished performance measurement platform through Kochava integration • Growth marketing lifecycle planning & execution focusing on marketing communication & customer relationship management (CRM) • Collaborated with C level to build effective structural updates in campaigns and organization through cross-functional team leadership

• Achieved a 20% revenue increase in 2020 • Successfully launched some of the most profitable brands and products in different segments of the CPG and CE market • Oversaw brand marketing and content development department of 10 while ensuring projects schedule and met the quality • Crafted product launches and sales-oriented marketing plans, focusing on performance management • Boosted brand awareness and brand engagement by implementing social, email, and digital marketing campaigns • B2C paid customer acquisition within the digital and social channels • Developed and executed growth marketing strategies for customer retention • Collaborated with C level to build effective structural updates in campaigns and organization through cross-functional team leadership

• +30% gain and increase in the company's annual revenue • Implementing eCommerce platform for the first time in company history • Overhauled lifecycle and email marketing strategies focusing on messaging and products, leading to an incremental $2M in revenue • Planning and execution of Go to Market (GTM) • Customer acquisition through digital marketing and PR • Customer lifecycle and retention management • Developed, strategized, and executed the optimizing search marketing and digital campaigns (SEO and SEM)

• Managed six different brands in CPG and CE (Consumer Electronics) markets • Crafted integrated marketing plans with the target of increasing customer engagement, focusing on performance marketing • Developed multi-platform in-store retail campaigns (BTL) • Designed and executed Go to Market campaigns • Built robust organic traffic campaigns focusing on customer acquisition • Developed cross channels campaigns for NPI (new product Introduction) • Directed the relaunch of 2 new brands, total annual revenue of $2.5M

• +35% increase in company cash flow • Responsible for a +$20M annual budget for marketing and advertising • Developed cross functional regional retail marketing initiatives focusing on new products launches • Led all Go to Market and digital marketing activities on a global scale • Exported products to more than 25 different countries in different regions • Grew lead generation by 500% through branding and 360 degrees integrated marketing focusing on online campaigns

• Managed the global launch of some of the most crucial new products, leading to a 15% revenue growth • Developed merchandising team in the SHARP home appliances department • Establish partnerships with local and international key retailers to develop joint marketing programs • Developing and executing comprehensive marketing and sales plans by utilizing paid media and social marketing • Established brand strategies and marketing campaigns, utilizing digital media, social, PR, and retail focused in-store communication • eCommerce restructure, targeting customer loyalty programs, leading to 40% traffic growth

• 2009 and 2010 best performance award winner of LG globally • +20% market share increase in TVs and +30% market share increase in sound systems • Launched some of the most well-known products such as LG Smart TV, 3D TV, Connected TV, etc. • Created integrated marketing campaigns focused on multi digital channels (Web, Social, Mobile, etc.) • Responsible for a +$250M annual marketing budget on a global market scale • Crafted data-driven channel marketing strategies and sales support development targeting competitive analysis

• United Nations Population Fund AI (Artificial Intelligence) Project Manager • Implemented Intelligent character recognition (ICR) platform