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Platform Growth & Innovation Leader

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Problem solver. Value creator. Spreadsheet dominator. Social Media surfer. 
Visionary leader. Collaborator extraordinaire. Lifetime learner. Goal achiever.

I am an innovative marketing professional offering expertise in brand management, business strategy and consumer and market behaviors in fast paced environments.  

Following my passions has led me to new industries throughout my career. All have one thing in common: acquired expertise through a dedication to learning, an enthusiasm for relationship building, and a commitment to adding value to the marketplace. 

As the Platform Growth Leader for General Electric's Distributed Power business, my role is a cornucopia of responsibilities including brand ambassador, digital marketing manager, business development collaborator and market insights leader. With a BS degree in electrical engineering, it has been an integral part of my career development to balance problem solving and execution with innovation and imagination.

I am agile.

I am poised.

I can bring creative freshness to any product portfolio.

If you are looking to find someone that won’t just ask for what customers want, but help them define what they want vs. need and can create the right story, I hope we cross paths in the near future.

Leading a cross-business global team to execute strategic growth initiatives across the Distributed Power, Power & Water Business.

- Defined growth opportunities within multiple global markets and led white space marketing based on forecasting, segmentation and data analysis
- Collaborated cross functionally with engineering, sales, and product line managers to better understand customer objectives and deliver revenue marketing campaigns
- Worked with Marcomm to develop a digital strategy and drive traffic to create a seamless customer experience

Developed and executed brand marketing plans including web content and published collateral	

•	Identified key geographies and industries for business development and sales through direct customer 
interaction, qualitative & quantitative testing, and implementing GE’s Gold Standard Marketing

Strategic Marketing & Competitive Analysis Manager

Created a “Power Play” platform developed around a differential value proposition and rejuvenated brand equity through content development, consumer trends, external communications and industry research 

•	Exceeded a recently established sales target goal by 10%, increasing portfolio by $4.5MM

Power Marketing Manager

Project Manager (Telecommunications) – Sales, Marketing, and Engineering
Developed relationships and secured over 50 new customers to FOE while continuing design responsibilities
•	Managed over $1.2MM of customer accounts, building the second largest portfolio 
•	Promoted in 5 years to an EE3 position, typically earned by managers of 10+ years experience

Design and Network Engineering Supervisor	
Designed infrastructure of over 200 fiber miles and supervised three (3) crews
•	Provided total customer package: quote, design, and service throughout Los Angeles County

Project Manager - Electrical Engineer III

Find out detailed information about Kay Kwok, Platform Growth & Innovation Leader in Irvine, CA

Kay Kwok: Platform Growth & Innovation Leader in Irvine, CA

Kay Kwok

University of California, San Diego

University of Southern California