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Marketing

Marketing & Communications Professional | PR Strategist

Digital & Media

Dynamic Marketing and Communications professional with extensive expertise in digital marketing, public relations, and brand management. Proven ability to develop and execute innovative strategies that elevate brand visibility and drive engagement across various platforms. Passionate about aligning marketing efforts with business goals to deliver long-term success and market growth. Core Competencies: <ol><li data-list="bullet">Strategic Planning</li><li data-list="bullet">Brand Management</li><li data-list="bullet">Content Creation</li><li data-list="bullet">Digital Marketing</li><li data-list="bullet">Media &amp; Public Relations</li><li data-list="bullet">Project Management</li><li data-list="bullet">Analytics &amp; Data-Driven Decision Making</li><li data-list="bullet">Cross-Functional Collaboration</li><li data-list="bullet">Crisis Communication</li><li data-list="bullet">Adaptability &amp; Innovation</li><li data-list="bullet">Leadership </li></ol> Fun Facts: <ol><li data-list="bullet">Creative Problem-Solver - I thrive on solving problems, whether it's finding the perfect marketing angle or organizing my workspace until it's just right (because, yes, I love to clean!). </li><li data-list="bullet">Event Enthusiast - I've directed fashion shows, organized athlete events, product launches, photoshoots/video shoots, and even pulled off press conferences and media days—event planning is my version of adrenaline! </li><li data-list="bullet">Adventure-Seeker - From managing e-commerce operations to organizing live events, I love the thrill of tackling new challenges and making things happen. </li><li data-list="bullet">Tea Lover &amp; Early Riser - Fueled by early morning tea and a passion for marketing, I’m always ready to take on the day—especially if it involves brainstorming creative strategies.</li></ol>

As a Freelance Marketing Consultant, I am passionate about helping brands elevate their visibility and connect with their target audience. With a strong background in marketing, communications, and public relations, I provide strategic expertise across brand awareness, digital marketing, and content creation. Whether it's through crafting compelling stories, driving impactful PR campaigns, or managing social media, I thrive on delivering results and building strong brand followings. Let's collaborate and take your brand to the next level!

My expertise includes:
Multichannel Marketing | E-Commerce | Social Media | Powerpoint Presentations/Decks | Public Relations | Website Management | Project Management | Brand Development | Analytics and Reporting | Event Coordinating | Content Creation | Email Marketing | Market and Competitor Research | Performance Tracking | Networking | Communication

Marketing and Communications Consultant

In my role as the Senior Marketing and Communications Manager at the National Cycling League, I led the development and execution of comprehensive marketing and communication strategies that significantly enhanced the league's presence, engaged target audiences across multiple channels, and drove brand growth. I was committed to leading a high-performing team and fostering cross-functional collaborations, ensuring that every marketing effort was strategically aligned with the company’s goals. With a proven track record of managing complex projects, optimizing campaigns through data-driven insights, and elevating brand visibility, I passionately aimed to create a tangible impact on business growth.

Sr. Manager, Marketing and Communications

Marketing and Communications Manager

My role at Jonnum Media representing Honda Racing Corporation (HRC) was marked by significant contributions to the public relations and communications strategy, notably:

Public Relations Strategy: Developed and implemented comprehensive PR strategies that significantly enhanced the visibility and reputation of HRC, focusing primarily on Team Honda HRC.

Media Relations: Expertly managed relationships with media outlets, coordinated interviews, and facilitated extensive coverage of HRC’s racing events and activities.

Content Development: Created and distributed a range of impactful communication materials, including press releases and media kits, to support brand messaging and promote HRC’s initiatives.

Event Management: Coordinated a variety of events, from press conferences and product launches to media days and national events, effectively boosting media coverage and audience engagement.

Crisis Communication: Skillfully addressed and managed communications during high-pressure situations or controversies to protect and uphold the company’s image.

Stakeholder Communication: Engaged with key stakeholders, including sponsors, partners, broadcast, teams, and athletes, ensuring strategic alignment and effective communication to support overall organizational goals.

Communications Manager

As Answer Racing's Athlete Manager, I was responsible for developing and executing marketing strategies that leverage athlete endorsements and partnerships to enhance brand visibility and drive sales. I used my deep understanding of both marketing principles and the motorsports industry, to focus on building strong relationships with athletes, managing their sponsorships, providing personalized gear and accessories on a day-to-day basis, and ensuring they effectively represented the brand at all races. I had the opportunity to work closely with cross-functional teams, athletes, and external partners to create impactful campaigns that resonated with target audiences and achieved business objectives.

Athlete Support Management: Advanced to oversee amateur and professional athletes’ accounts, contracts, and obligations. Provided tailored support to ensure client satisfaction and effective management of their engagements.

Brand Positioning: Collaborated with cross-functional teams to refine brand positioning and messaging, ensuring alignment with target audiences and improving customer retention rates.

Customer Acquisition and Retention: Implemented and refined branding strategies to enhance customer and athlete satisfaction, retention, and account growth and identified and acquired new customers and athletes by developing long-term relationships and partnerships.

Product Launches & Media Coordination: Managed product launches, events, and media requirements, including photoshoots and video shoots. 

Promotion & Outreach: Coordinated outreach and marketing activities to drive visibility, consumer engagement, and sales.

E-Commerce and Brand Alignment: Managed e-commerce operations, oversaw multiple projects, improved customer service processes, and supported a fast-paced business environment with strategic direction.

Athlete Manager, Marketing - Answer Racing 

Direct Sales and Marketing Specialist & Rider Support Manager

As the Director of Customer Relations & Athlete Support Manager, I played a critical role in managing and enhancing the relationships between Alias MX, its customers, and sponsored athletes. This dual leadership position required a deep understanding of customer relationship management, athlete support, and strategic communication. I was responsible for driving customer satisfaction, retention, and loyalty while ensuring that sponsored athletes received the support they needed to represent the brand effectively. My leadership was key in aligning customer and athlete experiences with the company’s strategic goals.

Customer Relationship Management: Nurtured and managed relationships with key customers, ensuring they received maximum value from Alias MX’s products and services.

Project Management: Oversaw the planning, execution, and evaluation of customer success projects and initiatives to drive customer engagement and loyalty.

Performance Analysis: Monitored and analyzed customer feedback, performance metrics, and account data to identify areas for improvement and implement effective solutions.

E-Commerce & Brand Alignment: Managed e-commerce operations and aligned them with brand marketing strategies. Oversaw multiple projects, improved customer service processes, and provided strategic direction in a fast-paced environment.

Documentation & Content Management: Composed and managed copywriting and documentation. Contributed to the development and improvement of company policies. Handled inventory control, website content including catalogs and accounts, and daily reporting.

Director of Customer Relations & Athlete Support Manager

Find out detailed information about Kayla Mead, Marketing & Communications Professional | PR Strategist in Huntington Beach, California

Kayla Mead: Marketing & Communications Professional | PR Strategist in Huntington Beach, California

Kayla Mead