Kayla Savita Nakhachai: Advertising Coordinator in Tallahassee, FL

• Proctor on campus and distance learning exams for efficient test administration • Provide scanning services for faculty and units within the University as well as community members • Organizing course evaluations as well as optimizing student satisfaction

• Coordinate details of The 2015 International Conference on Hispanic/Latino Media and Marketing event including advertising and PR plans. • Develop and manage content for the Center for Hispanic Marketing Communication's website; coordinate with third-party website manager to implement changes • Developing advertising strategies for social media and print media • Responsible for developing promotional brochures and other print material

• Monitor, compile, analyze, and maintain up to date market information on active and proposed projects, customers and competitors • Provide support to social media efforts and maintain tracking report of public relations activity • Analyze existing consumer data to answer specific questions, identify improvement opportunities, and create benchmarks for the future • Maintain and update database as new information is gathered and make professional outbound calls to prospective clients

Client: Ajinomoto • Cultivated and optimized a key account, Ajinomoto’s Yum Yum, Thailand’s top popular instant noodles • Served clients in terms of marketing and advertising supports in order to build clients’ brands successfully • Planned and supervised marketing activities for clients’ brand including TV commercials, radio ads, OOH, social media, and online ads. • Co-operated both internal and external parties to complete services • Evaluated and reported result and current performance of marketing and advertising support activities as well as movement of competitors to clients

Client: HP, IKEA, HTC • Cultivated and optimized key accounts • Responsible for meeting and exceeding digital advertising goals of the local sales teams across all digital advertising platforms • Leaded the client through the development and execution of major digital projects, including websites, SEO/SEM, mobile, social and app development • Communicated with clients and advertising production department and maintained financial statements for daily activities

• Informed targets about “Don Moen Live in Bangkok” and promoted by sending all promotional materials including posters, postcards and CD concert samples to the targeted churches • Managed and optimized “Walking With Dinosaurs” school campaign, contacted all schools in Bangkok and informed about scholarship contest

• Identified, researched, and implemented the best practices in rate indication calculation • Utilized database query tools to access, summarize, and evaluate data