Kayla Taitt: Social Media Specialist @Zwift | Multimedia Journalism | Social Content Production in Long Beach, California

In my current role as a Social Media Specialist at Zwift Inc., I oversee the management of various social media platforms, curate engaging content, manage and implement effective influencer marketing strategies, and strategize social content plans for campaigns to enhance brand visibility and engagement. My responsibilities also encompass pre-production work for social media content creation, ensuring that all deliverables align with the company's branding and marketing objectives. Additionally, I am involved in the copywriting process, ensuring that our content aligns with our brand voice and resonates with our target audience. Through a proactive approach, I consistently monitor social media trends and analytics to optimize content performance and drive audience growth. Additionally, I collaborate cross-functionally to synchronize social media efforts with broader marketing initiatives, contributing to a cohesive brand presence across all platforms. This experience has honed my ability to adapt to dynamic digital landscapes and effectively communicate brand messaging to diverse audiences.

In my role as an Associate Social Media Community Manager at Zwift, I was responsible for the daily management of social media platforms and fostering meaningful connections with our vibrant community. With a keen eye for detail, I diligently track and analyze interactions to ensure a seamless user experience. As a key member of the social team, I not only lead various projects but also provide valuable assistance to other project leaders. Effectively communicating with our esteemed partnered influencers is an integral aspect of my role, where I maintain strong relationships and facilitate collaboration. Additionally, I contribute to the development of social media strategies, create engaging digital media content, and meticulously craft compelling copy. My proficiency in copywriting and copy-editing enables me to produce high-quality social reports and deliver insightful analysis of business metrics. Continuously striving for excellence, I actively introduce new team practices and foster seamless communication across project teams. Furthermore, my creative mindset allows me to contribute innovative concepts for company-wide campaigns. Through my dedication and expertise, I play a vital role in driving the success of Zwift's social media presence.