I graduated from UC Riverside in 3 years with a B.A in Psychology. While attending, I played Division 1 Volleyball for my school in the Big West Conference, acted in my Associated Student Body on the Basic Meeds committee as a mental health team lead, and represented my campus in the UC Mental Health Coalition. Throughout my years of undergrad, I gained an array of experience through research and study in areas of human development, neuropsychology, and general psychological principles. I also gained a vast amount of experience in leadership, discipline, and work ethic through my commitments. My educational background provides a great foundation for a wide variety of fields that all interact with the human mind, body, and behaviors all throughout the stages of life.

Bike

Outdoor

Skate

Snow

Surf

Swim

Health & Fitness

Photography

Social media

Skateboarding

Snowboarding

Travel

Videography

journalism

Ocean 

Action Sports

Marketing - Social Media

Social Media Specialist @Zwift | Multimedia Journalism | Social Content Production

Marketing & Sales

Breaking Bias

Recently, I was given the incredible opportunity to shoot with INNOCEAN USA and pocstock for ‘Breaking Bias’, a campaign set to address and correct the lack of diversity and presence of racism in stock and AI imagery. This bias is especially common in extreme sports, like surfing. 🏄🏾‍♀️ 

AI often reinforces harmful stereotypes, like “Black people don’t surf” or “Black people can’t swim”. This must change.

As a photographer and videographer on this project, I had the privilege of capturing other Black surfers in Huntington Beach, CA for the campaign. 

Thank you David Mesfin , DeSean Brown , and Nathan Fluellen for bringing me on board. It was truly a wonderful experience. 

This is a step toward proper representation in media for all people of color who love surfing and other extreme sports. I can’t wait to see where this initiative leads.

A Great Day in the Stoke, 2024

I had the pleasure of being a part of the production team at the Third-Annual A Great Day in the Stoke surf competition in Huntington Beach, CA. This competition highlights black and brown surfers from around the world at one of the most famous surf spots in history - Surf City, U.S.A. 

To have had the opportunity to work amongst other talented creatives and shoot some amazing surfers like Mikey February and Julian Williams…it is an experience I will be forever grateful for.

Hi, I’m Kayla! 👋🏾 As a Social Media Specialist at Zwift, I manage and track the interactions within our online community while leading and supporting various projects across the social team. My role includes collaborating with partnered influencers, creating strategy pitches for social platforms, producing digital media, and analyzing business metrics to improve engagement and performance. With a B.A. in Psychology from UC Riverside, I draw on my understanding of human behavior and motivation to create compelling content tailored to different audiences and business objectives. I’m also a passionate videographer, specializing in surf videography and coastal landscapes. My love for surfing and coastal lifestyle drives my work, where I strive to capture the beauty, energy, and raw power of the ocean. Through my lens, I aim to tell stories about the surf culture and life while in tune with the ocean, showcasing the dynamic history and deep sense of community of those who call the ocean home. I am currently pursuing a Master’s in Journalism and Media Studies at The University of Alabama, continuing to refine my skills and expand my knowledge of multimedia journalism and communications. I am excited about opportunities that challenge me to grow and allow me to use my creativity and technical expertise to contribute to the success of the teams and organizations I collaborate with. With a strong work ethic, a collaborative spirit, and a keen eye for detail, I am always eager to connect with others through creative processes and platforms and to create meaningful, impactful content.

In my current role as a Social Media Specialist at Zwift Inc., I oversee the management of various social media platforms, curate engaging content, manage and implement effective influencer marketing strategies, and strategize social content plans for campaigns to enhance brand visibility and engagement. My responsibilities also encompass pre-production work for social media content creation, ensuring that all deliverables align with the company's branding and marketing objectives. Additionally, I am involved in the copywriting process, ensuring that our content aligns with our brand voice and resonates with our target audience. Through a proactive approach, I consistently monitor social media trends and analytics to optimize content performance and drive audience growth. Additionally, I collaborate cross-functionally to synchronize social media efforts with broader marketing initiatives, contributing to a cohesive brand presence across all platforms. This experience has honed my ability to adapt to dynamic digital landscapes and effectively communicate brand messaging to diverse audiences.

Social Media Specialist

Freelance videography, photography, and brand development.

Videographer/Photographer

I have been working with Fuller Management Corp. in Long Beach on a part-time basis, where I have taken on several responsibilities. As part of my role, I handle administrative tasks, manage social media accounts, oversee digital marketing efforts, and facilitate communications. More specifically, I am responsible for managing email communications, creating marketing collateral, producing digital media content, assisting with social media activities, and conducting comparative research. This experience has allowed me to develop a strong set of skills in various areas, contributing to my professional growth.

Digital Marketing and Communications

In my role as an Associate Social Media Community Manager at Zwift, I was responsible for the daily management of social media platforms and fostering meaningful connections with our vibrant community. With a keen eye for detail, I diligently track and analyze interactions to ensure a seamless user experience. As a key member of the social team, I not only lead various projects but also provide valuable assistance to other project leaders. Effectively communicating with our esteemed partnered influencers is an integral aspect of my role, where I maintain strong relationships and facilitate collaboration. Additionally, I contribute to the development of social media strategies, create engaging digital media content, and meticulously craft compelling copy. My proficiency in copywriting and copy-editing enables me to produce high-quality social reports and deliver insightful analysis of business metrics. Continuously striving for excellence, I actively introduce new team practices and foster seamless communication across project teams. Furthermore, my creative mindset allows me to contribute innovative concepts for company-wide campaigns. Through my dedication and expertise, I play a vital role in driving the success of Zwift's social media presence.

Associate Social Media Community Manager

Shoot and produce Ad-style UGC for brand.

UGC Creator

In 2023, I had the opportunity to establish and lead a dynamic Creative Marketing studio dedicated to enhancing brand awareness through cutting-edge digital media creation. As the founder and Creative Director, my team and I specialize in crafting impactful digital assets that empower small businesses and independent ventures to effectively share and promote their unique brands. Our comprehensive suite of services encompasses social media content creation, email marketing campaigns, digital media production, and expert creative direction. With a focus on delivering innovative solutions tailored to each client's needs, we strive to elevate their online presence and drive tangible results.

Founder/Creative Marketing Director

During my time at 6th & Detroit, I held a pivotal role where I successfully managed shop operations and spearheaded the company's social media marketing efforts. In this capacity, I handled various responsibilities including sales, product distribution, and the creation of compelling social marketing collateral. Additionally, I took charge of email marketing campaigns, effectively managing social platforms and diligently reporting on digital marketing metrics. Furthermore, I played a key role in event planning, while also showcasing my skills in website development and design. Capturing the essence of our company collaborations through captivating content creation was also an integral part of my role. Overall, my contributions in this position were instrumental in driving the company's growth and success.

Sales And Marketing Associate

During my time at YogaSix, Long Beach, I held the position of Assistant Manager, where I was responsible for a range of tasks including sales, social media content creation, event planning, customer service, company scheduling, and business operations. I took pride in upholding the studio's aesthetic and ensuring smooth operations on a daily basis. My strong sales skills were demonstrated through my ability to generate revenue through both digital and physical sales channels. Overall, my time at YogaSix allowed me to develop a well-rounded skill set in sales and management, making me a valuable asset to any team.

Assistant Manager

During my time at YogaSix, Long Beach, I had the privilege of serving as a Wellness Advisor. In this role, I was accountable for a wide range of responsibilities, including sales, social media content creation, event planning, customer service, company scheduling, and business operations. I took great pride in maintaining the studio's pristine appearance and ensuring seamless operations on a daily basis. My strong sales acumen was evident through my ability to generate revenue via both digital and physical sales channels. My tenure at YogaSix enabled me to cultivate a well-rounded skill set in sales and management, positioning me as a highly valuable asset to any team. It's worth noting that I began my journey at the studio as a Wellness Advisor and was quickly promoted to Assistant Manager.

Wellness Advisor

I would like to highlight my experience working at Boat Rentals of America, Long Beach, during the Summer of 2020. As a Dock Hand, I was responsible for maintaining a clean and safe work environment, ensuring that boats were properly cleaned and sanitized before and after each use. Additionally, I provided excellent customer service by handling reservations, answering phone calls, and educating customers on boating protocol. My office tasks included opening and closing the office, managing cash, and sending emails. It was a great opportunity to develop my organizational and communication skills while working in a fast-paced environment.

Dock Hand

Find out detailed information about Kayla Taitt, Social Media Specialist @Zwift | Multimedia Journalism | Social Content Production in Long Beach, California

Kayla Taitt: Social Media Specialist @Zwift | Multimedia Journalism | Social Content Production in Long Beach, California

Kayla Taitt