Kayleigh DeLaet: Content Writer in Tipp City, OH

* Conduct comprehensive industry research for authentic and informative content writing * Draft and edit content spanning various formats, including emails, blog posts, social media, video scripts, and marketing collateral * Collaborate with the marketing team to brainstorm content ideas that resonate with target audience * Optimize new and existing content in accordance with market trends to increase readership * Evaluate key performance indicators (KPIs) to optimize content marketing strategy * Adhere to SEO best practices to drive website traffic and facilitate conversions * Create and maintain an editorial calendar to ensure all content is organized and posted in a timely manner

* Proposed and implemented a TikTok plan for the largest credit union in Ohio, containing thorough market research, content strategy, and a content calendar * Coordinated with team members to design and distribute marketing materials, including flyers, emails, digital signage, and online banners * Pitched new content ideas and created photo and video posts for social media accounts * Compiled analytical reports for marketing campaigns, supporting data-driven decisions * Proficiently wrote and edited blog posts and website copy, focusing on consistent brand voice and readability

* Successfully led and managed social media accounts on Twitter, Instagram, LinkedIn, and Twitter * Exceeded the previous record of user engagement on social media by implementing a gift card giveaway program * Developed weekly newsletters and promotional emails, significantly increasing open rates * Created press releases detailing interesting and noteworthy information * Executed digital campaigns and created landing pages for upcoming events and webinars

Cashier, At Home, Huber Heights, OH (August 2019-May 2020), Reporter, Sinclair Community College, Dayton, OH (August 2019-May 2020)