KeAsha Rogers: in Burbank, CA

Developing and executing a clearly defined marketing and communications strategy that supports consistent business growth, raises awareness, and enhances brand equity. Strategies include: • Directing and defining brand strategy all traditional and digital properties, including the complete redesign of brand identity, elements, personality, mission, vision, and values. • Pushing innovation both aesthetically and technologically in addition to working closely with various internal teams and third-party vendors to maximize project workflow synergies from concept through delivery. • Designing advertisements, marketing materials, video presentations, collateral layouts, brochures, logos, promotional pieces, websites, corporate identities and branding. • Performing client needs assessments to better facilitate clients’ requests and specific design customizations. • Playing an integral role in developing a custom HTML/CSS, responsive layout web design for the IMG Chemicals website and related subdomains, while collaborating extensively and effectively with other team members, internal stakeholders, and third-party agencies. • Providing art direction and quality assurance for all photographs, including editing and image enhancements.

Cultivating a well-balanced mixture of strategic/creative direction as well as hands-on execution in a number of areas comprised of marketing collateral designs, graphic design and web graphics while being responsible for end-to-end project development lifecycle and providing team mentorship. • Produced interactive designs from concept to final functional design while ensuring deadlines and concept schemes were fully executed according to client requirements and specifications. • Developed print advertisements, online media, corporate collateral, and communications with additional expertise including HTML and Joomla websites. • Oversaw all design/development initiatives and visual identities for Carestream Dental, a subsidiary of Kodak. • Delegated specific assignments to staff members for continued improvement of workflow and operational functions. • Leveraged expertise to conduct a range of robust, comprehensive training initiatives aimed at improving individual performance, workflow efficiency, and staff productivity.