Keiko Koami: Market Analyst, Department: Sales in Manhattan Beach

Integrate secondary trend data, cultural/industry trends, and competitors' performance into recommendations on how to go to market * Provide visualization of the 3rd party's sales data and forecasts using Excel and PowerPoint as presentation decks to interpret key market trends * Program and design online survey questionnaires in the AYTM web-based survey platform using PhotoShop and complete executive summaries of the product feedback in PowerPoint * Responsible for editing copy for various marketing collateral (sell sheets, ad copy, brochures, flyers, and package inserts) * Lead competitive analyses by identifying high-level gaps in design, platform, and pricing to help in the support of product recommendations

* Advertised the products on Amazon.com with pay-per-click ads using Amazon Marketing Services (AMS) platform * Created Amazon's product detail page called "A+ Detail Pages" and maintained the database of pricing records in Excel Pivot Table

(El Segundo, California) 5/2008~9/2015 Note: KYOCERA Document Solutions is a wholly-owned R&D subsidiary of a major Japanese manufacturing company established in 1959 Title: Market Research Analyst, Department: Product Planning Presented feature-to-feature product analyses against the competitors' product lines for each market segment in Excel along with providing marketing inputs (technology applications and solutions) to help refine the upcoming products * Developed succinct Marketing Briefs to keep the corporate R & D division (Japan headquarters) abreast of the US's industry trends by combing through data from IDC database subscription, Gartner's tracking database, and IT industry news * Conducted qualitative research both in English & Japanese to determine product planning needs; gathered business & technical requirements and translated into new solution proposals and technical specification PC Skills [Quantitative research] Technically proficient with syndicated research databases such as IDC (International Data Corporation), Gartner, and BLI [Online survey tool] Experience with the AYTM web-based survey platform [Microsoft Office Suite] PowerPoint, Excel, Word, Outlook, SharePoint, Publisher, and Access [Data visualization] High proficiency with Microsoft PowerPoint along with data visualization skills using MS Excel