Keith Lipski: in Milwaukee, WI
Keith Lipski
Milwaukee | United States
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Work experience
Burton Snowboards
Area Manager | 05/2018 - 04/2021
Orchestrated sales and marketing across five-state territory with $4M in yearly revenue. Devised strategic plans and drove focus on premium distribution and key accounts to maximize ROI. Educated retail employees through in-store sales clinics, online training tools, and regional super-clinic events. Hosted and staffed on-hill product demonstrations to drive brand engagement and traffic to retailers. Partnered with retail managers to design and refine manageable growth strategies that maximize margins and limit carryover. Researched and identified opportunities for athlete sponsorship across territory. Leveraged PowerBI to monitor sell-through and uncover ATS opportunities. Produced customized clinic videos for retailers.
• Grew territory sales from $2.8M to $4.3M in three seasons.
• Shifted product presentations to 100% digital via PowerPoint and Elastic.
• Named #1 sales trainer at Scheels Coldweather University three consecutive years.
• Created custom merchandising displays to provide 'store within a store' experience in alignment with brand image.
• Launched national sales contests to increase sell-through in key product categories.
Midwest Represent
Account Executive | 06/2011 - 04/2018
Developed and implemented sales strategies for $15M, nine-state territory. Managed social media presence for Midwest agency to promote local snowboarding, retail events, and brand image. Partnered with local retailers to create digital and in-store marketing campaigns in alignment with marketing calendar. Nurtured relationships with new and existing accounts.
• Increased territory sales from $9M to $14M.
• Drove social media following from hundreds to thousands.
• Planned and executed Mall of America 'Learn to Ride' event that exposed 400 youths to snowboarding in three days.
• Conceived and executed territory-wide, 10-week sales contest to drive sell-through and brand engagement.
MODA3
Manager, Buyer, Marketing | 06/2004 - 06/2011
Crafted sales and marketing plans and detailed yearly, monthly, and daily goals to achieve corporate targets. Trained retail staff on top-down selling, add-on sales, product knowledge, and customer service. Budgeted $1M+ yearly OTB.
• Grew business from start-up to $4M annual sales.
• Initiated and managed annual urban snowboard contest and music festival, Boardfest, with 10K yearly attendees.