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Designing With Purpose. Inspired by People, Travel, and the Stories Between.

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I’m a designer and illustrator who brings ideas to life through brand identity…

• Lead the creative direction for national retail promotions and customer engagement campaigns, ensuring visually compelling storytelling across in-store, digital, and event platforms. • Partner with cross-functional teams and clients, including Fortune 500 brands and major retailers, to develop innovative shopper marketing strategies that drive engagement and sales. • Direct a team of designers in creating impactful POS, sweepstakes, activations, and branded experiences, maintaining consistency across diverse touchpoints. • Oversee the creative process from concept through execution for high-profile partnerships, including Walmart, Disney, and college sports teams. • Champion design innovation by integrating emerging technologies and experiential trends, elevating brand presence in both digital and physical spaces.

Art Director

• Designed and delivered high-impact in-store displays utilizing Cinema 4D, ensuring alignment with brand guidelines and exceeding client expectations. • Partnered with clients to conceptualize and bring creative visions to life through detailed 3D models, rendering solutions that increased engagement and sales. • Collaborated with production teams to oversee projects from concept to completion, ensuring adherence to budgets and timelines while maintaining the highest quality standards. • Innovated design strategies by staying informed of industry trends and emerging technologies, keeping designs fresh and relevant.

Senior Graphic Designer

I specialized in designing retail environments and product displays that bring brands to life. Using Cinema 4D and a hands-on approach to 3D design, I helped turn creative concepts into immersive, production-ready experiences that connected with shoppers.

- Designed and delivered high-impact in-store displays using Cinema 4D, aligning with brand standards and exceeding client expectations.

- Partnered with clients to translate creative concepts into detailed 3D models and renderings that boosted visibility and engagement.

- Collaborated with engineering and production teams to manage projects from concept through installation, staying on time and on budget.

- Explored new materials, methods, and design trends to keep each project innovative, efficient, and visually distinct.

• Directed daily operations of a high-traffic cycling shop, managing a team of 8 employees and a rental fleet of over 60 bicycles. • Implemented streamlined operational processes that improved team efficiency, enhanced customer service, and drove revenue growth in both sales and rentals. • Spearheaded brand identity and marketing efforts, leveraging graphic design expertise to enhance social media presence and engage the cycling community. • Cultivated a customer-focused culture, resulting in increased repeat business and community loyalty.

General Manager

• Designed and developed web landing pages, branding materials, and marketing campaigns in collaboration with a 10-person creative team of designers, animators, and copywriters. • Maintained brand consistency across all projects while delivering high-quality creative solutions under tight deadlines. • Led the creation of visual assets that supported major corporate initiatives, contributing to the company’s overall marketing goals. • Actively participated in brainstorming and ideation sessions, delivering fresh concepts tailored to target audiences.

Graphic Designer

• Collaborated with automotive dealerships on branding, print and digital ads, social media campaigns, and landing pages, ensuring consistent messaging and impactful designs. • Delivered creative solutions for high-profile clients such as Penske Automotive, meeting strict deadlines and exceeding expectations. • Coordinated with internal teams to execute large-scale campaigns, ensuring alignment with client objectives and industry standards. • Streamlined design workflows to increase project turnaround times and overall team productivity.

• Delivered personalized training sessions and workshops for customers, focusing on creative applications and product usability. • Acted as a brand ambassador by providing exceptional customer experiences, and showcasing Apple’s innovative solutions to meet user needs. • Collaborated with team members to develop in-store programs that enhanced customer engagement and product knowledge. • Utilized strong communication skills to effectively translate technical concepts into user-friendly language, empowering customers to achieve their goals.

Creative Pro

Supervisor

Assistant Manager

Find out detailed information about Keith Phillips, Designing With Purpose. Inspired by People, Travel, and the Stories Between. in Charlotte, North Carolina

Keith Phillips: Designing With Purpose. Inspired by People, Travel, and the Stories Between. in Charlotte, North Carolina

Keith Phillips

NASCAR Technical Institute