Keith Phillips: Designing With Purpose. Inspired by People, Travel, and the Stories Between. in Charlotte, North Carolina

• Lead the creative direction for national retail promotions and customer engagement campaigns, ensuring visually compelling storytelling across in-store, digital, and event platforms. • Partner with cross-functional teams and clients, including Fortune 500 brands and major retailers, to develop innovative shopper marketing strategies that drive engagement and sales. • Direct a team of designers in creating impactful POS, sweepstakes, activations, and branded experiences, maintaining consistency across diverse touchpoints. • Oversee the creative process from concept through execution for high-profile partnerships, including Walmart, Disney, and college sports teams. • Champion design innovation by integrating emerging technologies and experiential trends, elevating brand presence in both digital and physical spaces.

• Designed and delivered high-impact in-store displays utilizing Cinema 4D, ensuring alignment with brand guidelines and exceeding client expectations. • Partnered with clients to conceptualize and bring creative visions to life through detailed 3D models, rendering solutions that increased engagement and sales. • Collaborated with production teams to oversee projects from concept to completion, ensuring adherence to budgets and timelines while maintaining the highest quality standards. • Innovated design strategies by staying informed of industry trends and emerging technologies, keeping designs fresh and relevant.

I specialized in designing retail environments and product displays that bring brands to life. Using Cinema 4D and a hands-on approach to 3D design, I helped turn creative concepts into immersive, production-ready experiences that connected with shoppers. - Designed and delivered high-impact in-store displays using Cinema 4D, aligning with brand standards and exceeding client expectations. - Partnered with clients to translate creative concepts into detailed 3D models and renderings that boosted visibility and engagement. - Collaborated with engineering and production teams to manage projects from concept through installation, staying on time and on budget. - Explored new materials, methods, and design trends to keep each project innovative, efficient, and visually distinct.

• Directed daily operations of a high-traffic cycling shop, managing a team of 8 employees and a rental fleet of over 60 bicycles. • Implemented streamlined operational processes that improved team efficiency, enhanced customer service, and drove revenue growth in both sales and rentals. • Spearheaded brand identity and marketing efforts, leveraging graphic design expertise to enhance social media presence and engage the cycling community. • Cultivated a customer-focused culture, resulting in increased repeat business and community loyalty.

• Designed and developed web landing pages, branding materials, and marketing campaigns in collaboration with a 10-person creative team of designers, animators, and copywriters. • Maintained brand consistency across all projects while delivering high-quality creative solutions under tight deadlines. • Led the creation of visual assets that supported major corporate initiatives, contributing to the company’s overall marketing goals. • Actively participated in brainstorming and ideation sessions, delivering fresh concepts tailored to target audiences.

• Collaborated with automotive dealerships on branding, print and digital ads, social media campaigns, and landing pages, ensuring consistent messaging and impactful designs. • Delivered creative solutions for high-profile clients such as Penske Automotive, meeting strict deadlines and exceeding expectations. • Coordinated with internal teams to execute large-scale campaigns, ensuring alignment with client objectives and industry standards. • Streamlined design workflows to increase project turnaround times and overall team productivity.