Kelley Bredell: Marketing/Event Specialist, in corona, CA

Spearheaded the development of an expo department. Recruited steering committee made up of key industry leaders and top notch speakers. Oversee all aspects of producing trade shows for the venue.

Areas of Expertise: Event Producer, Conference/Meeting Planner, Trade Show Management, Catering Sales, Marketing, Promotions, Advertising, Sponsorship, Strategic Partnerships, Product Launch, New Business Development Partial Accomplishments & Client List:Crazy Horse,Neverland Ranch,Wineries of Napa Valley,Arli's Catering,Code Restaurant,Newport Yacht Charters,Stratosphere Hotel/Casino,Califoam Products, Solo Foods & One-of-A-Kind Events. *Manage trade shows & special events from concept to post event evaluation. Organize all aspects of exhibit solicitation, sponsorships, booth arrangements, speaker presentations, setup & design, labor, fire regs & shipment of meeting materials. *Created unique campaigns that increased sales, coordinated multiple trade shows for Dupont Training Center (2.5 years), Oculus Innovative Sciences, Inc. (1.5 years) *Event Planner for Drucker School of Management, Claremont Graduate University responsible for coordinating and arranging four international eve

Full service corporate event planning & wedding coordinating company. Responsible for planning, designing of all types of events. Guide client through the planning process, provide assistance, support and counseling. Organize and produce all aspects of national conferences, fashion shows, meetings, sporting and social events to include site selection, negotiation of hotel and venue contracts, agenda review, onsite supervision, audio/visual, sponsorship procurement, budget analysis, social media and ROI for a variety of private and Fortune 500 companies. Source highly qualified caterers, florists, and limousine services. Oversee contracted team of event contributors including entertainers, musicians, DJ's and photographers. Develop plans for floral arrangements, select invitations, and arrange food tastings.Ensure best rates by skillfully negotiating with suppliers, vendors, and entertainers. Known for creativity, fresh ideas and commitment to surpass client expectations.

Developed and led the implementation of a marketing and sales plan for season, group and individual tickets; created group sales packages; established a ticket club. Directed sales forecasting activities. Handled all talent and media relations. Created and oversaw advertising campaign. Planned and coordinated premieres. Productions included “Vagina Monologues,” “Jaunt,” “Sweet Charity,” “Tap Dance Kid,” “Maybe Baby, It’s You,” amongst others.

Strategically planned, packaged and launched advertising and promotional campaign with Fortune 500 companies. Administered all aspects of campaign from concept, pitch, proposals, execution and program evaluation. Explored new targets for promotions and developed partnerships that complimented client initiatives. Orchestrated promotional overlays targeting the Hispanic and African-American markets providing additional support. Oversaw implementation of all media events, sweepstakes and contests. Hired, trained and motivated staff. Consistently remained under budget.

Created startup multimedia production business and collaborated with talent and creative teams to produce original materials and products for a martial art cable network called Chop TV. Managed all aspects of operations and business administration. .Established a core team of seasoned professionals and production crew. Directed publicity agendas, marketing objectives and strategies. Tailored proposals and formal presentations to networks and cable operators. Assembled an extensive gallery and representation of world-renowned martial arts experts. Guided overall production process from program development to research, script development, storyboard designs, talent, scheduling, crew, set and location, camera sessions, personality interviews, editing and budget control.

Hired to help create and launch a new dinner cruise from the ground up. Responsible for recruiting entertainment and wait staff; purchasing of initial inventory. Position became Cruise Director as well as Hospitality and Customer Service Manager who oversaw all entertainment and activities on board. Responsible for ensuring that guests have a memorable experience. Greeter, public relations executive, problem solver, event coordinator and master of ceremonies. Supervisor and maintain budget for musicians and all activities.

One of two cruise ships (Independence and Constitution) that hopped all seven islands. Initially hired as Cocktail Server then moved up to Junior Assistant Purser two weeks later where I managed front desk and handled all secretarial duties onboard the ship. Assisted with the check in and departure of all passengers.

Designed and produced grand opening for Oasis Casino which included royalty, politicians and business leaders from around the globe. Assistant Food & Beverage Manager handling all inventory and overseeing all floor staff activities (11 months)

Projects consisted of conducting training seminars and workshops on marketing products to multi-international cultures and the fundamentals of television and video production. Oversaw creation of all audio visual materials including television spots, trailers, electronic press kits, home video attachments and music videos. Created and implemented sales promotion programs and literature including brochures, media kits, sales demos, promotional items, advertising and direct mail campaigns. Created a comprehensive database

Designed & directed the implementation of creative, brand enhancement strategies for partners on a local, regional & national level. This included orchestrating national promotions in alliance with prominent companies including Burger King, Frito Lay & Quaker Oats.Secured multi-million dollar, multi-picture deals with packaged goods companies, overseeing licensing and royalty agreements with regard to character usage. Oversaw implementation of promotional events, sweepstakes & contests. Planned, pitched, negotiated & single-handedly conducted large media events in multiple markets simultaneously.Introduced over 40 media outlets to promotions in a six month period. Successfully launched an innovative promotional campaign in San Diego generating more media attention than LA and NY combined, without a budget nor star power, that spearheaded a million dollar special events department. Consistently exceeded partner expectations on creative elements & overall success of event. Strategically