Kelli Kohout: Sr. Program Manager | Brand Creative & Digital Operations in Carlsbad, CA

Spearhead end-to-end management of Go-to-Market (GTM) creative deliverables across multiple brands, ensuring timely and on-brand execution across retail and all digital channels, including paid media, web, email, and social. Drive workflow optimization and cross-functional collaboration with content, marketing, and leadership teams to streamline creative processes and enhance communication for diverse brand initiatives. Implement project management tools and best practices to improve efficiency, track progress, and provide visibility for all GTM campaigns across multiple brands and digital asset management. Lead the development and optimization of high-performing creative assets for product launches and performance marketing, collaborating with internal teams and external agencies to achieve campaign objectives for multiple brands.

Leading 30+ projects per season for a high-performing creative team of senior designers, art directors, photographers, videographers, and writers, consistently exceeding brand and campaign goals through the delivery of industry leading creative assets. Managing and optimizing cross-functional workflows for projects across multiple brands. Implementing process improvements and workback schedules using Jira, Confluence and Excel to reduce project lead times and ensure on-time, on-budget delivery. Supporting senior leadership by providing data-driven insights and recommendations to improve KPIs. Monitoring creative performance metrics to identify blockers, risks and resource inefficiencies.

Oversaw creative production for over $400M annually in digital advertising for entertainment advertisers across Amazon DSP, Streaming TV (OTT), OLV and more. Achieved up to 35% decrease in creative revisions and up to 20% reduction in delivery lead times by optimizing production workflows, providing brand direction, and implementing change based on voice of customer. Serve as the main point of contact for clients regarding brand creative, providing regular updates on creative performance and optimizations, while maintaining strong client relationships.

Led the end-to-end planning and execution of Amazon advertising campaigns, optimizing strategies for Sponsored Products, Sponsored Brands, and Amazon DSP to achieve client objectives. Implemented A/B testing for ad creatives and targeting strategies, identifying and applying the most successful approaches to maximize ROAS, CTR and ROI. Collaborated closely with clients' creative teams to develop and enhance ad content, product images, and A+ content, ensuring alignment with Amazon's guidelines and effective engagement with target audiences.

Led omni-channel marketing efforts for the brand, optimizing paid advertising, SEO, social media, and email campaigns to expand market reach and enhance customer engagement. Oversaw social media accounts and utilized ambassador-driven strategies to significantly expand global followers and increase social media engagement month over month. Developed and executed targeted B2B growth strategies that expanded Mizu's custom program and wholesale initiatives, resulting in increased sales and strategic partnerships.

Designed and implemented global operational processes in using Asana, Salesforce and SAP to streamline creative production, reducing project lead times and increasing output. Reduced company vendor costs by over 40% by developing an in-house custom production and art department. Managed creative production lifecycles, overseeing concept development, production, and delivery, ensuring orders met quality standards and deadlines.

Adapted client-provided artwork and logos to align with printing and customization specifications, ensuring seamless integration on brand products. Created Adobe Illustrator templates for 40+ products, ensuring consistent and efficient customization.