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Public Relations & Corporate Communications Manager

Digital & Media

Qualified and creative events, programs, marketing and public relations director with proven experience in creating, planning, developing, and implementing successful events, marketing/public relations plans and programs in sports, apparel and non-profit organizations.

•	Develop and execute public relations strategies and campaigns.
•	Create and implement communication plans for promotions and messaging.
•	Identify, share, and distribute media highlights for each season.
•	Initiate and expand relationships with endemic and non-endemic media outlets.
•	Write and edit press releases, internal/external communications, and media submissions.
•	Seek earned media opportunities and respond to press inquiries.
•	Organize, create itineraries, and host media and Influencer visits.
•	Conduct media desksides and events in targeted markets and outlets.
•	Company spokesperson
•	Craft crisis communication responses in coordination with senior management.
•	Track and report earned media hits and placements (increased by 50% from 2018 to 2019) with tools such as Meltwater and Klear.
•	Collaborate with the marketing team on messaging and outreach for campaigns and promotions.


•	Facilitated, directed and managed website update to enhance customer experience and make mobile-friendly.
•	Created, developed and managed B2B area on website.
•	Developed, created and executed integrated digital marketing programs, promotions and campaigns across social media platforms, building brand awareness and driving sales across all channels.
•	Responsible for D2C sales on website - increased consumer sales by 41%.
•	Created and managed email list content, layout, schedule and promotions for consumers, dealers and media.  Increased consumer email list by 123%.
•	Directed, organized and facilitated two seasonal catalogs – content creation, graphic design, photography, copy and printing.
•	Contracted, directed and organized twice yearly photo and video shoots to be used in catalogs, website, print/digital/social media, commercials, product reviews and product placement.
•	Created, organized and maintained photography archive for internal/external use and B2B site.
•	Created press releases for endemic and non-endemic media.
•	Executed proofreading and copywriting for external and internal company documents and communication.
•	Organized and managed trade show logistics – travel, housing, staffing, media outreach, booth management.
•	Identified and attended events to increase brand awareness and sales.
•	Developed concept and idea for POP in-store display made from repurposed wooden pallets – utilizing current resources with existing materials and contracting with local carpenter to product for dealers.
•	Developed and contracted for signage creation (coroplast, vinyl banners) for events and trade shows.

Marketing Manager

•	Effectively managed and maintained relationships with internal and external customers – consumers, dealers, and sales reps.
•	Executed processes in Quickbooks: entering sales orders, invoicing, issuing credit memos, processing returns/exchanges.
•	Managed, streamlined and increased sales in the custom apparel program for dealers, teams and clubs.
•	Oversaw inventory, warehouse and shipping/receiving.

Customer Service & Sales Manager

•	Managed and organized annual national championships for six disciplines (mountain bike and cyclo-cross).
•	Conducted site visits for potential and existing event venues around country.
•	Collaborated in the creation of the National Championship bid process, review, and site selection.
•	Developed, organized, and implemented race schedules and logistics for each event.
•	Coordinated staff, officials, and announcers travel and housing.
•	Created, updated, and maintained website content for event and program webpages
•	Executed on-site sponsor servicing at events.
•	Organized annual mountain bike and cyclo-cross race director summits.
•	Created internal and external communication pieces for event/program updates, overviews, and launches.
•	Created content and updated website for event information: participant requirements, venue information, race schedule, and technical guidebooks.
•	Developed and managed detailed program and event budgets.
•	Initiated, coordinated, and executed vendor contracts for various event services: announcers, timing companies, structures, fencing, number plates, etc.
•	Annually reviewed and managed multiple national event calendars.

National Events Director

•	Initiated the creation of the official USA Cycling National Championship logo to be used in all disciplines.
•	Organized and executed the first cyclo-cross race director summit.
•	Created and developed review process for annual domestic international cyclo-cross calendar (45-60 events).
•	Oversaw all national-level mountain bike and cyclo-cross event and member programs.
•	Successfully put forth bid and participated in site visits for UCI Mountain Bike World Cup at Windham, NY.

Mountain Bike & Cyclo-cross Events Director

•	Oversaw all national-level mountain bike event and State/Regional Championship programs.
•	Coordinated annual IMBA/USA Cycling Trail Tune-up Grant Program.
•	Organized and executed the first mountain bike race director summit.
•	Effectively worked with NORBA Board of Trustees on rules and regulations.
•	Responsible for creating all communication related to National Championships and race director surveys

Mountain Bike Program Director

•	Field staff position responsible for providing customer service to members and race directors in region.
•	Oversaw and managed 22 states in Western region and 28 states in Eastern region.
•	Attended state and regional race director meetings.
•	Actively identified, recruited, and contacted potential race directors in region.

Mountain Bike Eastern & Western Regional Manager

A specialty retail running store with multiple locations in Colorado

·Apparel & Accessories Buyer | Jan 1999-Feb 2000
·Advertising Manager | Jun 1998-Feb 2000
·Assistant Manager, Wheat Ridge, CO location | Dec 1997-May 1998
·Sales Associate | Oct 1997-Dec 1997

Apparel & Accessories Buyer, Advertising Manager

A specialty retail running store with a focus on customer care and community involvement.

·Visual Display Merchandiser | Sep 1995-Oct 1997
·Floor Team Manager | Oct 1994-Oct 1997

Visual Display Merchandiser, Floor Team Manager

A specialty retail running store with a focus on customer care and community involvement.

·Assistant Marketing Director | Sep 1992-Jul 1993
·Sales Floor Team Member | May 1989-Jul 1993

Assistant Marketing Director, Sales Floor Team Manager

Find out detailed information about Kelli Lusk, Public Relations & Corporate Communications Manager in Ketchum, ID

Kelli Lusk: Public Relations & Corporate Communications Manager in Ketchum, ID

Kelli Lusk

Charles University

Western Michigan University