Kelli Lusk: Public Relations & Corporate Communications Manager in Ketchum, ID

• Develop and execute public relations strategies and campaigns. • Create and implement communication plans for promotions and messaging. • Identify, share, and distribute media highlights for each season. • Initiate and expand relationships with endemic and non-endemic media outlets. • Write and edit press releases, internal/external communications, and media submissions. • Seek earned media opportunities and respond to press inquiries. • Organize, create itineraries, and host media and Influencer visits. • Conduct media desksides and events in targeted markets and outlets. • Company spokesperson • Craft crisis communication responses in coordination with senior management. • Track and report earned media hits and placements (increased by 50% from 2018 to 2019) with tools such as Meltwater and Klear. • Collaborate with the marketing team on messaging and outreach for campaigns and promotions.

• Facilitated, directed and managed website update to enhance customer experience and make mobile-friendly. • Created, developed and managed B2B area on website. • Developed, created and executed integrated digital marketing programs, promotions and campaigns across social media platforms, building brand awareness and driving sales across all channels. • Responsible for D2C sales on website - increased consumer sales by 41%. • Created and managed email list content, layout, schedule and promotions for consumers, dealers and media. Increased consumer email list by 123%. • Directed, organized and facilitated two seasonal catalogs – content creation, graphic design, photography, copy and printing. • Contracted, directed and organized twice yearly photo and video shoots to be used in catalogs, website, print/digital/social media, commercials, product reviews and product placement. • Created, organized and maintained photography archive for internal/external use and B2B site. • Created press releases for endemic and non-endemic media. • Executed proofreading and copywriting for external and internal company documents and communication. • Organized and managed trade show logistics – travel, housing, staffing, media outreach, booth management. • Identified and attended events to increase brand awareness and sales. • Developed concept and idea for POP in-store display made from repurposed wooden pallets – utilizing current resources with existing materials and contracting with local carpenter to product for dealers. • Developed and contracted for signage creation (coroplast, vinyl banners) for events and trade shows.

• Effectively managed and maintained relationships with internal and external customers – consumers, dealers, and sales reps. • Executed processes in Quickbooks: entering sales orders, invoicing, issuing credit memos, processing returns/exchanges. • Managed, streamlined and increased sales in the custom apparel program for dealers, teams and clubs. • Oversaw inventory, warehouse and shipping/receiving.

• Managed and organized annual national championships for six disciplines (mountain bike and cyclo-cross). • Conducted site visits for potential and existing event venues around country. • Collaborated in the creation of the National Championship bid process, review, and site selection. • Developed, organized, and implemented race schedules and logistics for each event. • Coordinated staff, officials, and announcers travel and housing. • Created, updated, and maintained website content for event and program webpages • Executed on-site sponsor servicing at events. • Organized annual mountain bike and cyclo-cross race director summits. • Created internal and external communication pieces for event/program updates, overviews, and launches. • Created content and updated website for event information: participant requirements, venue information, race schedule, and technical guidebooks. • Developed and managed detailed program and event budgets. • Initiated, coordinated, and executed vendor contracts for various event services: announcers, timing companies, structures, fencing, number plates, etc. • Annually reviewed and managed multiple national event calendars.

• Initiated the creation of the official USA Cycling National Championship logo to be used in all disciplines. • Organized and executed the first cyclo-cross race director summit. • Created and developed review process for annual domestic international cyclo-cross calendar (45-60 events). • Oversaw all national-level mountain bike and cyclo-cross event and member programs. • Successfully put forth bid and participated in site visits for UCI Mountain Bike World Cup at Windham, NY.

• Oversaw all national-level mountain bike event and State/Regional Championship programs. • Coordinated annual IMBA/USA Cycling Trail Tune-up Grant Program. • Organized and executed the first mountain bike race director summit. • Effectively worked with NORBA Board of Trustees on rules and regulations. • Responsible for creating all communication related to National Championships and race director surveys

• Field staff position responsible for providing customer service to members and race directors in region. • Oversaw and managed 22 states in Western region and 28 states in Eastern region. • Attended state and regional race director meetings. • Actively identified, recruited, and contacted potential race directors in region.

A specialty retail running store with multiple locations in Colorado ·Apparel & Accessories Buyer | Jan 1999-Feb 2000 ·Advertising Manager | Jun 1998-Feb 2000 ·Assistant Manager, Wheat Ridge, CO location | Dec 1997-May 1998 ·Sales Associate | Oct 1997-Dec 1997

A specialty retail running store with a focus on customer care and community involvement. ·Visual Display Merchandiser | Sep 1995-Oct 1997 ·Floor Team Manager | Oct 1994-Oct 1997

A specialty retail running store with a focus on customer care and community involvement. ·Assistant Marketing Director | Sep 1992-Jul 1993 ·Sales Floor Team Member | May 1989-Jul 1993