Kelli Lusk: Public Relations & Corporate Communications Manager in Ketchum, ID
Kelli Lusk
Public Relations & Corporate Communications Manager
Ketchum | United States
Skills
No information
Interests
Mountain biking
Running
Snowboarding
Snowshoeing
Volunteering
Reading
Work experience
Sun Valley Resort
Public Relations & Corporate Communications Manager | 10/2015 - Current
• Develop and execute public relations strategies and campaigns.
• Create and implement communication plans for promotions and messaging.
• Identify, share, and distribute media highlights for each season.
• Initiate and expand relationships with endemic and non-endemic media outlets.
• Write and edit press releases, internal/external communications, and media submissions.
• Seek earned media opportunities and respond to press inquiries.
• Organize, create itineraries, and host media and Influencer visits.
• Conduct media desksides and events in targeted markets and outlets.
• Company spokesperson
• Craft crisis communication responses in coordination with senior management.
• Track and report earned media hits and placements (increased by 50% from 2018 to 2019) with tools such as Meltwater and Klear.
• Collaborate with the marketing team on messaging and outreach for campaigns and promotions.
Club Ride Apparel | Ketchum, Idaho
Marketing Manager | 08/2013 - 08/2015
• Facilitated, directed and managed website update to enhance customer experience and make mobile-friendly.
• Created, developed and managed B2B area on website.
• Developed, created and executed integrated digital marketing programs, promotions and campaigns across social media platforms, building brand awareness and driving sales across all channels.
• Responsible for D2C sales on website - increased consumer sales by 41%.
• Created and managed email list content, layout, schedule and promotions for consumers, dealers and media. Increased consumer email list by 123%.
• Directed, organized and facilitated two seasonal catalogs – content creation, graphic design, photography, copy and printing.
• Contracted, directed and organized twice yearly photo and video shoots to be used in catalogs, website, print/digital/social media, commercials, product reviews and product placement.
• Created, organized and maintained photography archive for internal/external use and B2B site.
• Created press releases for endemic and non-endemic media.
• Executed proofreading and copywriting for external and internal company documents and communication.
• Organized and managed trade show logistics – travel, housing, staffing, media outreach, booth management.
• Identified and attended events to increase brand awareness and sales.
• Developed concept and idea for POP in-store display made from repurposed wooden pallets – utilizing current resources with existing materials and contracting with local carpenter to product for dealers.
• Developed and contracted for signage creation (coroplast, vinyl banners) for events and trade shows.
Club Ride Apparel | Ketchum, Idaho
Customer Service & Sales Manager | 12/2012 - 07/2013
• Effectively managed and maintained relationships with internal and external customers – consumers, dealers, and sales reps.
• Executed processes in Quickbooks: entering sales orders, invoicing, issuing credit memos, processing returns/exchanges.
• Managed, streamlined and increased sales in the custom apparel program for dealers, teams and clubs.
• Oversaw inventory, warehouse and shipping/receiving.
USA Cycling, Inc. | Colorado Springs, Colorado
National Events Director | 03/2010 - 08/2012
• Managed and organized annual national championships for six disciplines (mountain bike and cyclo-cross).
• Conducted site visits for potential and existing event venues around country.
• Collaborated in the creation of the National Championship bid process, review, and site selection.
• Developed, organized, and implemented race schedules and logistics for each event.
• Coordinated staff, officials, and announcers travel and housing.
• Created, updated, and maintained website content for event and program webpages
• Executed on-site sponsor servicing at events.
• Organized annual mountain bike and cyclo-cross race director summits.
• Created internal and external communication pieces for event/program updates, overviews, and launches.
• Created content and updated website for event information: participant requirements, venue information, race schedule, and technical guidebooks.
• Developed and managed detailed program and event budgets.
• Initiated, coordinated, and executed vendor contracts for various event services: announcers, timing companies, structures, fencing, number plates, etc.
• Annually reviewed and managed multiple national event calendars.
USA Cycling, Inc. | Colorado Springs, Colorado
Mountain Bike & Cyclo-cross Events Director | 10/2009 - 03/2010
• Initiated the creation of the official USA Cycling National Championship logo to be used in all disciplines.
• Organized and executed the first cyclo-cross race director summit.
• Created and developed review process for annual domestic international cyclo-cross calendar (45-60 events).
• Oversaw all national-level mountain bike and cyclo-cross event and member programs.
• Successfully put forth bid and participated in site visits for UCI Mountain Bike World Cup at Windham, NY.
USA Cycling, Inc. | Colorado Springs, Colorado
Mountain Bike Program Director | 11/2007 - 10/2009
• Oversaw all national-level mountain bike event and State/Regional Championship programs.
• Coordinated annual IMBA/USA Cycling Trail Tune-up Grant Program.
• Organized and executed the first mountain bike race director summit.
• Effectively worked with NORBA Board of Trustees on rules and regulations.
• Responsible for creating all communication related to National Championships and race director surveys
USA Cycling, Inc. | Colorado Springs, Colorado
Mountain Bike Eastern & Western Regional Manager | 09/2003 - 11/2007
• Field staff position responsible for providing customer service to members and race directors in region.
• Oversaw and managed 22 states in Western region and 28 states in Eastern region.
• Attended state and regional race director meetings.
• Actively identified, recruited, and contacted potential race directors in region.
Runners Roost | Denver, Colorado
Apparel & Accessories Buyer, Advertising Manager | 10/1997 - 02/2000
A specialty retail running store with multiple locations in Colorado
·Apparel & Accessories Buyer | Jan 1999-Feb 2000
·Advertising Manager | Jun 1998-Feb 2000
·Assistant Manager, Wheat Ridge, CO location | Dec 1997-May 1998
·Sales Associate | Oct 1997-Dec 1997
Gazelle Sports | Kalamazoo, Michigan
Visual Display Merchandiser, Floor Team Manager | 10/1994 - 10/1997
A specialty retail running store with a focus on customer care and community involvement.
·Visual Display Merchandiser | Sep 1995-Oct 1997
·Floor Team Manager | Oct 1994-Oct 1997
Gazelle Sports | Kalamazoo, Michigan
Assistant Marketing Director, Sales Floor Team Manager | 05/1989 - 07/1993
A specialty retail running store with a focus on customer care and community involvement.
·Assistant Marketing Director | Sep 1992-Jul 1993
·Sales Floor Team Member | May 1989-Jul 1993