kelli Silva: Product Developer in San Diego, California

● Responsible for developing relationship with potential buyers. ● Helped to create and develop product/price for different customers channels such as Wholesale, Private Label and Off-price customers. ● Created internal and external reports on partners and channels performance. ● Contributed insightful analysis to improve profitability for partners and the company. ● Identified and mapped business strength and customer's needs. ● Managed and retained relationships with existing customers. ● Searched for business opportunities and viable income streams. ● Worked with marketing to develop and implement strategies to drive business and pipeline growth. ● Travel to customer locations and trade shows as needed.

PRODUCTION ● Calculated and managed final IMU's at the order placement for variance IMU analysis. ● Strategize brand business opportunities including freight models for distribution center receipt, flow, and margin opportunity. ● Prepared monthly factory performance reviews to ensure manufacturing process and product designs provided optimization, capacity utilization, & waste reduction to help allocate the final product. ● Managed production hand off package to factory (BOM). ● Analyzed industry trends to proactively identify supply base issues to reduce cost, minimize risk, protect continuity of supply, and exploit opportunities that benefited the brand. ● Issued POs to factories according to current inventory, pre orders and company budget. ● Updated shipment tracking reports by reviewing and approved shipment extensions. ● Ensured consistency of production relevant information among cross functional teams. PRODUCT DEVELOPMENT ● Leadership of the product development activities for the business brand and private label. ● Designed headwear and merchandise displays for Costco, Sam's Club, Free People, Vissla, Callaway Golf, 7 eleven, Lowes, CVS, and Leading USA and Asia retailers. ● Responsible for all product development stages such as Proto, SMS, Photoshoot samples, PPS, and Shipment Sample. ● Led and managed communication with all domestic and overseas factories in regards, R&D, PLM, price, payments terms, product MOQ, lead-time, tech packs information and updates. ● Developed and designed products by identify potential products; conducting marketing research; generating product requirements; determining specifications, product deadlines; and time-integrated plan for product introduction and marketing strategies. ● Continuously ensure internal and external sites have correct information regarding transactional products. ● Traveled quarterly to Asia, and Mexico.

● Researched and networked extensively to find potential factories in apparel domestically and globally. ● Led and managed the execution of all the apparel line including fabrication development for treatments, techniques, and process. ● Tracked Proto samples, SMS, PPS and Shipment sales via daily communication to ensure samples arrive correctly and on time for reviews and deadlines set in the development calendar. ● Monitor sampling milestones to ensure developments, including quality, packaging, and pricing are approved prior to ordering and any outstanding approvals are escalated to leadership. ● Lead status meetings with Design, Supply Chain, Planning teams, and Co-Founders. ● Actively planned product lifecycle management end-of-cycle plans for discontinued products. ● Responsible to update tech packs, and specs for factories when needed. ● Issued POs to factories according to current inventory, pre orders and company budget. ● Direct communication with Freight Forwarder and factories in regard to the invoices, BOL, shipping dates and extension. BACHELOR'S DEGREE JUNE 2005 INTERNATIONAL BUSINESS ADMINISTRATION, SDSU