Kelli Withaneye: Senior Social Media + Influencer Partnerships Manager in Laguna Niguel, CA

BFM Social specializes primarily in servicing clients within beauty, food, and health and fitness verticals. We retain full-time clients as well as provide project work for global down to local brands. Personally cultivate full-scale marketing services for clients ranging from social media marketing and influencer partnerships, to providing content creation, ideation, curation, photography and copywriting services on O&O channels, with campaigns featuring promotion across Buzzfeed, Cosmopolitan Magazine, Locale Lifestyle Magazine, Delish, OC Weekly. We’ve experienced significant growth, beginning with one client to over 10 full- time and 15-20 projects annually, maintaining monthly billings of $8,000-$10,000 Maintain a team of 3-4 marketers annually and a roster of 800-1,000 micro- influencers. Clients include: CycleBar Premium Indoor Cycling, Ford Motor Company, Hubert’s Lemonade, Kendra Scott Jewelry, Kiehl’s Since 1851, Lululemon, LVX Nail Lacquer, Manna Kadar Cosmetics, Naturally White, Pura Vida Bracelets, Pure Zen Tea, Purify Sauna, Ryan Sheckler Foundation, Scratch It + Nina Park, Sleek Shop, Stefano’s Oven-Baked Hams, Stina Face Cosmetics, Sugarbuzz/Creme & Sugar Bakery, Teleties, TooFaced Cosmetics, Verb Energy, Wanderlust Hollywood

Wrote 10 pieces for Locale Magazine published in San Diego September 2017, Orange County October 2017, Greater Palm Springs October 2017, San Diego December 2017, Orange County January 2018, Orange County April 2018, Los Angeles May 2018, San Diego June 2018, Orange County July 2018, Orange County October 2018 issues. Topics include Food, Escape, Home, Non-profit, published in four markets (OC, LA, SD, PS). Researched the topic I would be writing about to highlight how the experience was different from other similar businesses. Generated ideas for future stories and features that would be interesting to the demographic of Locale Magazine readers. Attended relevant events and conferences on behalf of Locale Magazine or in conjunction with Locale Magazine staff. Met with business owners in-person or via video chat to discuss their business, communicated what we were interested in writing about and created unique questions that engaged readers. Conversed with the marketing team at Locale to make sure all information needed was processed and guidelines were followed.

Measured and optimized seller experience on Buy.com platform by actively managing outbound prospective seller invitations and databases through Salesforce, managing CPA, and analyzing fee structure and implementation. Created seller generation campaigns and promotions through email marketing campaigns, developed all quarterly seller marketing materials, and hosted all seller acquisition webinars. Shared marketing campaign direction with account managers with execution plan for their clients and how to get them successfully onboarded to platform. Maintained close relationships with account managers for daily/weekly check-in’s on client campaign success and follow-up questions or needs. Lead weekly webinar meetings and created powerpoint presentations for merchants to join. Shared advice and best practices for using the platform with recommendations for particular industries. Q+A sessions were held during each webinar for specific questions and group brainstorming solutions. Worked with the graphics team to produce content that engaged the ideal demographic of Buy.com potential merchants and helped to direct the production of content for merchants to use in their stores to increase buyer purchases. Executed 2013 nationwide trade show management, all budget and personnel.

Conceived, created and produced commercial video ads for music and content channels on MobiTV’s streaming app. Edited music videos and media for use on SprintTV, MobiTV app and for MobiTV advertising purposes. Collaborated with the Director of Content to generate fresh campaigns aligned with and capitalizing on current trends. Composed, negotiated and finalized contracts with WarnerMusic, Universal Music and Interscope Records for music channels. Created and coordinated company events for holidays and team-building days.