Kellie Moffatt: Associate Product Line Manager in Long Beach, CA

Responsible for management and performance for several product lines; bags, waist packs, hydration portables, device carriers, gloves, sleeves, and cold weather accessories. Supports implementation of running gloves which resulted in #1 in market share over the past two years. Increased market share by 2% specifically for device carriers and 16% for running sleeves. Conduct ongoing market analysis to identify lifestyle and product technology trends. Assist with the line planning process, including models/color plan, pricing strategies and gross margin targets. Work cross functionally as part of a team with Design, Graphics, Development Purchasing, Sales, and Merchandising to achieve on time delivery of products. Managed all collateral material pertaining to assigned product portfolio, i.e. Catalog, Tech Sheets, and Marketing. Created Visual Merchandising and Sales functions, i.e. Sales Presentations and Go-To-Market Meetings. Maintain all product information via seasonal line lists, line plans, and product line management systems. Update and manage interface of internal JR286 and Nike systems .