Executive Vice President

Executive

Blue Creative Group is a full-service marketing agency combining strong business acumen with smart creative
solutions to achieve a brands goals. Combining business-development knowledge, operational expertise, and deep
sales-development backgrounds, with creativity, design, brand strategy and content expertise to develop and evolve brands.
? Integrated marketing strategist for both clients and the agency with expertise in communications
and social purpose
? Client management and leadership of team for clients in a variety of industries
? Business development

Catapult Creative Labs (CCL) is a full-service marketing agency that was created by Active Interest Media to facilitate conversations between partner brands in the Equine, Marine, Home and Active Living Group categories
with over 40 million enthusiast followers.
? Client management with services including: communications strategy, custom content, video and TV
production, lead generation, creative services, event activation, social media audits and SEO
? Client work: area of expertise in the outdoor industry, ski and food and beverage with brands such
as Marmot, Merrell, Bight Gear, Sufferfest Beer and Deer Valley.
? Business development support in the outdoor space.

Vice President

Golin, a division of IPG, is a global marketing communication integrated agency that partners with clients in the consumer, tech and health-care verticals.
? Chief Integrator for all Clif Bar & Company activities, conversations, finance/administration and staffing
? Strategic lead on Mount Gay Rum, with an emphasis on media relations
? Serve as a strong and respected leader by client leadership, Golin senior management, and internal
team members at all levels. Help to cultivate a strong working process across multiple offices
? Consumer and trade background
? Expertise in social impact/CSR with knowledge in brand/product communication and internal CSR
campaigns, most recently with Adidas.
? Driver of consumer business development.

Executive Director

Verde is a niche communications and consulting firm with representing top brands in the outdoor, ski, bike,
endurance and action sports categories.
? Acquisitions - Strategically develop leads and pitch new business and grow current business.
? Marketing - market the agency to the trades, potential clients, current client base and outdoor
consumers.
? Strategy - consult directly with clients on communication and marketing programs to help achieve
their sales goals.
? Account Director - Liaison between the client and PR team.

Director Business Strategies

Responsible Outside PR & Sports Marketing is a boutique public relations agency representing brands and events
in the Sports and Outdoors Industry, Food and Health Care/Insurance.
? Account Director - Liaison between the client and PR team, represent at trade shows as company
spokesperson, develop and implement national brand strategies for industry leaders including; Gore
Tex, GU Energy, and Wolverine.
? Business Development - Develop leads, customize and present proposals.

Account Director

JanSport is the brand most preferred by youth and a leading manufacturer of backpacks, luggage, collegiate
custom apparel and lifestyle apparel.
? Own defining and partnering with IT and Business Partners to manage and deliver business
intelligence capabilities and reporting solutions. Drive program activities necessary to analyze
end-to-end activities across the supply chain. This includes driving the project management,
thought leadership, solution innovation and change management processes.
? Design strategic Public Relations and communications plans for all product categories including;
backpacks, luggage, collegiate custom apparel and lifestyle apparel.
? Created all Public Relations materials including media kits, press releases, pitch presentations, and product photo shoots.
? Responsible for overall media relations budget, media monitoring and overall brand representation.
? Integrated and managed outside products placement agency focusing on the film and television
market place.
? Responsible for corporate communications including leveraging CEO and VP as brand. As well as
manage internal communications with employees and outside sales representatives.
? Developed consumer and trade promotions; such as trade show logistics, strategic planning for
creating a buzz within the trades and Media events/visits with New York fashion, teen, outdoor,
men's specific and travel publications.
? Developed and maximized partnerships including athletes and organizations.
? Created and executed all regional promotions in conjunction with retail partners. These retail
partners included outdoor specialty, large sporting goods stores, retail chains and boutiques.
? Manage all non-profit relationships and donation requests.

Strategic Marketing Manager

Find out detailed information about Kelly Blake, Executive Vice President 

Kelly Blake: Executive Vice President

Kelly Blake

University of Oregon